Internet Marketing That Works!
As though search engine optimization (SEO) and internet marketing is not intimidating enough, you are doubly-challenged trying to find an ethical internet marketing company you can trust to (a) look out for the best interest of your business, and (b) to count on to generate results.
Founded in 1994, CyberMark International is one of the oldest and most respected internet marketing companies in the world. We are a full-service agency that specializes in ethical search engine optimization SEO, pay-per-click marketing, website design and development, content marketing, social media marketing, video marketing, and conversion analysis. Our proven strategies and techniques, are evidenced by the many clients who have entrusted their marketing over the internet to CyberMark International for almost two decades. Contact us to discuss your internet marketing campaign.
SEO (Search Engine Optimization)
How can my business compete in today's highly-competitive SEO world?
The single most important thing we have learned in our 20 years of providing SEO services is that there is no secret formula to success. Search engine algorithms are constantly changing, and every website has unique needs to its business and industry. For this reason, the key to our success is two-fold:
- Staying on top of SEO trends and, in some cases, predicting them.
- Creating a customized SEO strategy unique to each of our client websites.
Best of all, we have proof that our strategies work, as CyberMark International has helped hundreds of businesses achieve coveted top rankings in the major search engines.
What affects search engine optimization?
Website design and programming. How your site is designed and coded affects how easily search engines can crawl your site and index your pages.
Content. Search engines favor websites with content that caters to the needs of search engine users -- frequently updated, quality content. While keyword integration is important, less emphasis need now be placed on keyword repetition, and more focus on creating engaging quality content.
Inbound links. The more links you have from quality sites, the more favorably search engines rank your site by association.
Social media. Search engines are increasingly relying on social media signals (i.e., the strength of your social media presence) to influence their algorithms.
Our SEO Services
CyberMark International practices ethical SEO, recognized as such by the Better Business Bureau Ethics Awards. These services include SEO-friendly website design and programming (including hand coded w3.org compliant HTML5/CSS3), keyword research and strategic keyword integration, quality content creation, inbound linking strategy, and social media marketing. Contact us to discuss your SEO campaign.
What is international SEO?
International SEO. If yours is a business with international appeal, you need an SEO campaign that thinks beyond your nation's borders, as what works in one country will not necessarily work in another (and can actually do more harm than good).
CyberMark International specializes in international SEO, including top-level domain consulting, site hosting on a web server receptive to target countries, language translation, submission to search engines specific to target countries, and navigating the sensitive nature of cultural differences, which can affect website design choices and content. Contact us to discuss your international SEO campaign.
What is local SEO?
Local SEO. If yours is a brick-and-mortar business, then local (or regional) SEO can drive to your website the kind of internet traffic that will most likely convert into actual foot traffic to your storefront. That is, people in your neighborhood, city, or state searching for a local business just like yours.
CyberMark International's local SEO services can help you turn up in search results on Google Local, Google Maps, Google Places, Yahoo Local, Bing Local, Superpages, and more. Contact us to discuss your local SEO campaign.
Website Design and Development
How does website design and development affect SEO?
You could have the sharpest-looking site around, but who's going to find this masterpiece if your site is lacking in the fundamentals of SEO-friendly design and development. The search engines do not care what your site looks like; what matters to SEO are the building blocks underneath. The longer it takes to load your pages, and the harder it is to navigate and index them, the worse your site will do in search results. Now this is not to say an SEO-friendly site and an aesthetically-pleasing one are mutually exclusive. After all, you need both, which means you need website designers and developers who have SEO expertise.
What is responsive design?
It is estimated that 25 percent of global internet traffic will come from mobile devices in 2014. And over half of local search is already done on mobile devices. For this reason, it is imperative that your website be user-friendly on smartphones and tablets. Responsive design ensures that text is easy to read and pages are easy to navigate on screens of any size.
Our Design and Development Services
CyberMark International employs a staff of in-house expert website designers and developers who are equally knowledgeable of SEO strategy and techniques, a rarity in our industry. Our services include website design, responsive website design, ecommerce, custom programming, and backend programming applications.
Pay-Per-Click (PPC) Marketing
Does pay-per-click advertising really work?
Nielsen's 2013 Global Survey of Trust in Advertising reveals that, since 2007, trust has increased in every ad category. Pay-per-click advertising, or PPC, is no exception -- 48 percent of Nielsen respondents say they trust ads returned in search engines. This means nearly half of search engine users are comfortable clicking on paid search results. This is great news for your business, as PPC enables you to ensure that your website will turn up in search results for your targeted keyword terms. This provides an invaluable supplement to organic SEO, as you will see a return on PPC in a matter of days.
Our PPC Services
CyberMark International specializes in pay-per-click marketing -- on Google, of course, but also on other top search engines, including Bing, Yahoo, and MSN, as well as Facebook. Our PPC services include keyword research, ad generation, landing page creation, lead tracking, and recording calls between staff and phone leads for quality assessment and improvement. Contact us to discuss your pay-per-click advertising campaign.
Social Media Marketing (SMM)
Why does my business need professional social media management?
Anyone can create a social media profile. What takes savvy is strategically managing and growing your social media presence:
- Creating thoughtful, compelling posts in keeping with the nature, mission, and character of your business.
- Identifying and building relationships with influencers relative to your industry.
- Identifying and engaging with potential and existing customers and clients.
- Tracking measurable results of your social media campaign.
How does social media affect SEO?
Inherent in this process is the potential for driving significant traffic to your website, not only through direct links, but also SEO, as search engines increasingly depend on the strength of your social media presence to influence PageRank.
Our SMM Services
CyberMark International's social media marketing services include blogging, blog installation, social media profile creation, and full-service management of social media pages, including Facebook, Twitter, Google Plus, LinkedIn, YouTube, Pinterest, and more. Contact us to discuss your social media marketing campaign.
How will video help my website?
Branding. Show-and-tell the story of your business through dynamic video productions -- from interview-style with your CEO, to product demonstrations, to special events to video testimonials.
Conversions. Website visitors spend an average of 4 to 6 minutes on sites with video. By contrast, they spend just 50 seconds on websites without. This is a noteworthy distinction, as the longer people stay on your site the more likely they are to convert. In fact, those who watch videos on your site are more than 400 percent likely to convert.
SEO. Videos shared on YouTube, Vimeo, and DailyMotion routinely show up in top 10 search engine results. This drives traffic to your website, as your profile on each of these platforms includes a link directly to your website.
Social media. Increase engagement with video content, one of the most popular types of social media posts for generating likes, +1's, comments, replies, and reshares. And the more powerful your social media presence, the more traffic you will drive to your site.
Our Video Marketing Services
CyberMark International's professional video production services include creative direction; professional videography; video editing; proper formatting; strategic placement on your website; uploads to YouTube, Vimeo, and DailyMotion; video SEO; and social media marketing. Contact us to discuss your video marketing project.
Franchise and Franchisee Marketing
How can I get more leads for my franchise and franchisees?
What if you could stop worrying about supplying leads to your franchisees, or finding leads for new franchise purchases? That is the goal of a franchise or franchisee SEO plan, a highly-specialized internet marketing service.
Our Franchise and Franchisee Marketing Services
CyberMark International has developed a proven marketing plan for generating substantial leads for your franchise and franchisees. These services include capturing more regional listings and helping sites rank higher for their main keyword terms on an international basis. We limit clients in their franchise (or dealership) category, so contact us as soon as possible to talk about securing your spot.
How do you know if SEO and other internet marketing strategies are working?
Even equipped with every trending strategy out there, finding what works (and what doesn't) -- and tweaking it accordingly -- is an ongoing, never-ending process. There is always something we can do better, and that knowledge comes from the all-important Google Analytics and conversion analysis of your internet marketing campaigns.
Our Conversion Analysis Services
CyberMark International will ensure that your website is installed with Google Analytics and Google Webmaster Tools so as to give you the big picture of where and when your website traffic is coming from -- be it organic search results, paid search results and other forms of internet advertising, newsletters and other email promotions, social media platforms, or other websites that link to yours. You will also be able to track conversions so as to asses the success of your calls-to-action, from getting an email sign-up, to making a sale. Contact us to discuss our conversion analysis services.
Free Website Evaluation
We'd love to chat with you to answer any questions and provide more detailed information about our internet marketing services. Our consultations are free and highly informative. Whatever the size of your business or budget, we want to help. So please, request your website evaluation today.
CyberMark Selected 2012 Finalist for Prestigious 'Spirit of Enterprise' Award CyberMark International, recognized as a leader and innovator in internet marketing services for businesses in Arizona and around the world, was recently honored to be named as a 2012 finalist for the coveted Spirit of Enterprise Awards. » read more
CyberMark Helps Sponsor Premier of New Movie, "Hit and Run" CyberMark, a Phoenix-based search engine optimization firm, recently helped sponsor the premier of the new movie, “Hit and Run,” in Palm Springs, California Thursday, August 23, 2012. » read more
CyberMark, 2011 BBB Ethics Award WINNER! After becoming a finalist for the BBB Business Ethics Award three years in a row, the Better Business Bureau of Central, Northern and Western Arizona has named CyberMark a 2011 BBB Business Ethics Award winner. » read more
CyberMark, 2010 BBB Ethics Award Finalist, again! We have been selected by the Arizona Better Business Bureau as a finalist for a 2010 Business Ethics Award. This is the second consecutive year CyberMark has been chosen as a finalist. » read more
CyberMark Ranks Among Best in SEO Biz An independent authority on search vendors ranked Phoenix-based CyberMark International among the top 30 integrated search companies this past December. » read more
Interview w/ KFNN 1510
about ethical SEO: Listen to CyberMark President and CEO Kimberly Judd-Pennie discuss ethical search engine optimization on KFNN 1510 Financial News Radio's "Business for Breakfast" with Ken Morgan & Julie Dougherty...» read more
3 Ways Rich Snippets Enhance SEO 02/27/2014 - 10:00 PM EST While most people have no idea what a “rich snippet” is, most of us see them multiple times a day via our search engine results — those little bits of extra info displayed with a website listing, be it photo,... » read more
Keyword Research Redefined: The Basics 02/26/2014 - 11:22 AM EST Yes, Google eliminated its free keyword tool. And yes, Google encrypted all searches, meaning you can no longer see which keyword terms work best at converting visitors to your site. But there are plenty of other ways to conduct... » read more