Category Archives: Google Analytics

The Top 5 Latest Changes to Google Analytics

shutterstock_82699909If there is one area of web marketing that is important to understanding what works and what doesn’t, it is analytics. Even for those who pay attention to their analytics, it’s common to just leave everything on the default settings and only pay attention to the basics without thinking about how to delve deeper and gain a greater understanding of what’s going on.

Many of the latest changes to Google Analytics can lead to a more effective and accurate use of your metrics, as well as saving you time and energy trying to determine what your data means. Here are the top five latest changes that can be most beneficial for you:

  1. Enhanced Link Attribution

One of the most common complaints that come up with Google Analytics regarding the fact that you might have two links on your page that lead to the same place, but you can’t be sure which gets the most clicks. With the new Enhanced Link Attribution option, you will be able to tell which link is more valuable.

  1. Change History

The new Change History update allows you to view your complete account history by visiting your Settings. Once there, you will be able to see the date and time of your activity, which analytics user performed which activity, and what activity was performed.

  1. Tag Manager

This new tool lets you organize all of the various tracking tags you have into one piece of JavaScript code. With this new change, you are free to create new tags and manage existing tags in one user-friendly interface.

  1. Custom Dashboards

With recent changes, customizing your Dashboard is much easier. You can decide which reports go where on your Dashboard and how they will be displayed. There are also a variety of user-friendly widgets that you can add to make the data more meaningful.

  1. Link your Webmaster Tools to Analytics

While this has always been possible, few people seem to take advantage of tying these two accounts together. Doing this gives you detailed statistical info that Google typically only gives to webmasters and makes it actionable once combined with your Analytics account.

If you’re looking for help marketing your website, contact the specialists at CyberMark International. Contact us today for a free website evaluation.

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Google Analytics Introduces In-Page Analytics

As announced on the Google Analytics blog Friday, Google is currently beta-testing a new Google Analytics feature designed to give webmasters more insights into how users navigate a given web page. With In-Page Analytics, website data is superimposed on the website. Google explains this new tool in more detail with this video:

In-Page Analytics is replacing Site Overlay, a similar data superimposition feature which Google admits “hasn’t worked as well as it could.” Critics have noted that In-Page Analytics offers an easier, more presentable user interface and more advanced features than Site Overlay.

For more information about using In-Page Analytics, check out this guide in the Google Analytics Help Center.

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Special Offer: $100 off All New PPC Campaigns in August

pay-per-click PPC advertising imageLooking to sky-rocket your exposure on the web? Try adding a pay-per-click (PPC) advertising campaign. With a PPC ad, your business is guaranteed to show up in search results for the keywords you’ve purchased. During the entire month of August, CyberMark is offering $100 off all new PPC campaigns.

In addition to assuring your placement at the top of search results, pay-per-click ads are:

  • Budget-friendly. Your cost depends on how many people click on your ad.
  • Fast-acting. Listed immediately, PPC ads are one of the fastest ways to boost the amount of traffic to your website.
  • Easy-to-monitor. Gauge the performance of your PPC ads through helpful tools such as Google Analytics.
  • Flexible. Easily add or delete keywords as needed.

For each PPC ad we implement, we conduct extensive research to find the keywords that will help you gain the most exposure in the markets you’re trying to reach. Our PPC set-up and monthly maintenance includes:

  • Intensive analysis of past campaign success / failures We analyze past campaigns to determine what is currently working and what is not.
  • Google Analytics analysis – We examine Google Analytics data to determine how well your PPC campaign is performing.
  • Cross-testing. We test out different ads to see which ads are more effective at converting customers.
  • Competitive analysis. We examine your PPC competitors and what keyword terms they are buying.
  • Negative keyword analysis. We find out which keyword terms you do not want to purchase.
  • Content placement research and testing. We research which Google networks are the best for conversions out of content partners (other websites that display Google ads in exchange for commissions), search partners (other major search engines that Google works with) and Google Search.
  • Time of day / day of week analysis. We determine the best time(s) of day and day(s) of the week for conversions.
  • IP address blocking of competition. In some cases, we can block your competitors from viewing or clicking on your ads.
  • Click fraud analysis. We monitor your PPC campaign for click fraud.
  • Full keyword research. We evaluate the advertising potential of each possible keyword for your business.
  • Website change recommendations. We might suggest changes to your website design to help increase conversions.
  • Full-time account representative. We will appoint a knowledgeable, experienced account representative to answer any and all of your questions.
  • Daily monitoring and tweaking of campaign. We monitor the success of your campaign and recommend changes as needed.
  • Monthly phone tracking. We can track all the phone calls you receive from your PPC campaign without you having to change your number on the website. We provide a monthly report containing important information about each call, including caller ID, phone number, time of day, length of time of phone call and much more.
  • Weekly and monthly reports sent from Google and CyberMark Phone Tracking System.

With more than 10 years of experience, CyberMark can develop cost-effective PPC campaigns that will help more customers gain notice of your business almost overnight. To get started with your PPC campaign and take advantage of our August discount, contact us today.

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Measuring Your Social Media’s ROI

More and more businesses are adding social media to their Internet marketing strategies. But, according to a survey conducted by Mzinga and Babson Executive Education, 84 percent of marketing professionals who use social media in promotions don’t currently use any tools to calculate the return on investment (ROI) on social media.

Considering that building and maintaining blogs, Twitter profiles and Facebook pages takes an investment of time, energy and money is simply one reason to keep track of the performance of your company’s forays into social media. Measuring and monitoring the performance of your social media against your revenue also helps you measure the effectiveness of your strategy over time.

To measure ROI, you will need to follow this basic formula:

(Revenue from your investment – Cost of investment)

__________________________________________

Cost of Investment

Cost of investment equals the money and resources allocated to building a web presence. Revenue from your investment is equal to the extra amount of revenue generated from your social media efforts. To determine these figures, try the following procedure:

  • Examine pre-social media figures. Look at sales revenue, website visitors, number of transactions and other key performance indicators before blogs and social media profiles were in place.
  • Determine key web metrics. These figures will depend on what type of social media you are using, but consider looking at social media followers, blog comments and blog visits as well as blog-to-website visits.
  • Establish timelines. Decide on regular time intervals in which to examine sales and web metrics.
  • Combine sales and web data. Examine performance data along your established timeline and look for patterns.

By correlating your sales and web efforts, you can get an idea of the relative success of your social media program. This data can also be used to amend your social media strategy as necessary.

Thankfully, there are quite a few tools to help track your growth on the web. Here are a few to consider:

  • Google Analytics – This free program allows you to examine a wide range of customized website data.
  • HootSuite – In addition to helping you manage multiple social media platforms in one place, HootSuite also provides comprehensive web analytics.
  • ViralHeat – This inexpensive social media monitoring program provides daily e-mail reports on key statistics in real time.

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Posted in blogging, Facebook, Google Analytics, internet marketing, ROI, social media, Twitter | 1 Comment

Top 10 CyberMark Blog Posts of 2009

If you’re looking to improve your internet marketing in the New Year, this top 10 list of blog posts in 2009 is a great place to start:

1. In Review: 30 Days to Bigger & Better Website Marketing
2. Ethical SEO: The Exception or the Rule?
3. Your Internet Marketing Campaign: How Do You Know It’s Working?
4. Regional SEO: Capturing Your Local Market
5. PPC vs. Organic SEO: Why You Need Both
6. SEO Linking Strategy Part I of II: Why Monthly Linking is Critical to Rankings
7. SEO Linking Strategy Part II of II: How Many Inbound Links is Enough?
8. Top 10 Reasons You Need a Twitter Account
9. Why Your Website Needs a Spanish Version Too
10. Converting a Blog Series into a Free eBook

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Posted in article marketing, blogging, Cost Per Click, CyberMark, Google Analytics, internet marketing, Linking, regional SEO, Search Engine News, search engine optimization, social media, Twitter | Comments Off

Sitemaps for Bigger and Better Website Marketing in 30 Days

Make it easy. That should be the keyword phrase for any and all things regarding your site’s navigation. One of the best tools for making navigation easy – for visitors and search engines – is a Sitemap, a page on your website that outlines all of the other pages into a hierarchal format.

Including a Sitemap as part of your website marketing helps:

· Your visitors see at a glance all of the content pages on your site. Perhaps you have 10 main pages, from which you link to a different set of 10 pages. Then that second set of 10 pages links to another set. That way your visitors need not miss out on valuable information simply because they didn’t get lucky enough to make all the appropriate click-throughs to find what they need.

· Search engines see how all of the pages on your site are organized. Be sure to link to your Sitemap directly from your home page and it will increase the chances of search engines crawling every page.

Throughout this blog series, “30 Days to Bigger and Better Website Marketing,” please direct any questions to our contact us page or ask via the comments section of this blog.

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Free Offers for Bigger and Better Website Marketing in 30 Days

As touched upon in yesterday’s blog post about the importance of your site’s call to action, a free offer is one of the most powerful tools you can use for bigger and better website marketing. Think about it. Which would YOU be more likely to do the first time you visit a website? Download a free ebook that promises answers to your toughest questions OR commit to the purchase of a product or service from a company you have only just discovered?

By including a freebie in your call to action you:

  • Draw in potential customers who are leery of making purchases online
  • Build trust with prospective customers (by following through on your free promise it implies you can be trusted to follow through on the promise of quality products or services that you actually charge for)
  • Increase the likelihood of generating word-of-mouth buzz from free offer recipients who tell their friends, family and social media connections all about it

Your free offer is completely dependent on your unique product or service and limited only by your imagination. Here’s a list of ideas to get you started, including free:

  • Consultations
  • ebooks
  • Webinars
  • Trial size products
  • Coupons
  • Tickets
  • Meals
  • Subscriptions
  • Calendars
  • Amenities

Throughout this blog series, “30 Days to Bigger and Better Website Marketing,” please direct any questions to our contact us page or ask via the comments section of this blog.

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Posted in blogging, Cost Per Click, CyberMark, Ecommerce, Google Analytics, internet marketing, Linking, search engine optimization, social media | Comments Off

Call to Action for Bigger and Better Website Marketing in 30 Days

All the SEO, increased traffic, and compelling content in the world means little if you neglect an equally important element of bigger and better website marketing – asking for the sale!

Granted, the “sale” you’re asking for may not involve a monetary exchange at all, at least not initially. What you want to do is get your customers in the door with a call to action they cannot refuse, be it a free consultation, trial size product or newsletter signup. From there, of course, you can “upsell” them on the products or services that your business is really all about.

In addition to references within the main website text itself, your call to action should also be incorporated into a prominent button on the page. For instance, CyberMark includes a “Free Website Evaluation” button on every page of our site.

When creating call to action buttons, consider:

  • Size. There is no set standard. Just be sure it’s big enough to stand out from the other elements on the page, but not so big that it distracts from your overall message.

  • Placement. Most agree that the top of the page is best for call to action buttons. The top left tends to be favored but the top right can be equally effective. That said, you may also include other call to action buttons in the middle of the page and at the bottom of the page – with the same message but in a different format, such as a simple text link.

  • White space. Surround your call to action button with white space to help ensure that it jumps off the page.

  • Contrasting colors. Another way to help ensure that your call to action button stands out is a design that uses a combination of colors that is different from other color combos on your site.

  • Compelling text. Whatever the offer, make it clear in as few words as possible, like “free consultation” or “free ebook.”

In fact, offering prospective customers something free first is one of the most effective website marketing tools of all. Look for ideas in tomorrow’s post – Free Offers for Bigger and Better Website Marketing in 30 Days.

Throughout this blog series, “30 Days to Bigger and Better Website Marketing,” please direct any questions to our contact us page or ask via the comments section of this blog.

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Lead With a List of Benefits for Bigger and Better Website Marketing in 30 Days

If visitors to your site do not see immediately how your product or service can help them, chances are they’re not going to stick around to find out. Instead of digging through your text for answers, they’ll simply move on and explore other sites until they find one that does its website marketing right!

By leading with a list of benefits for the text on your web pages, you will:

  • Ensure that potential customers do not miss the benefits of what you have to offer
  • Encourage visitors to delve deeper into your content for details
  • Increase the likelihood of converting leads into sales

Of course, this does not mean that the first line of text on your web page should be a bulleted item. You need a compelling intro paragraph to set the tone. However, you should try to incorporate your benefits list into the second or third paragraph of your text – essentially in the top one-third of the page where your list of benefits cannot be missed.

After learning the benefits of your product or service, potential customers naturally wonder about the features. Further down the page, devote a bulleted list to features too. This draws readers deeper into your content, gives them the details they need to know and, as with all bulleted lists, it also helps to break up the text for a more reader-friendly experience.

Throughout this blog series, “30 Days to Bigger and Better Website Marketing,” please direct any questions to our contact us page or ask via the comments section of this blog.

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Top 10 Ways to Integrate Keywords for Bigger and Better Website Marketing in 30 Days

Though search engines penalize websites for going overboard with too much keyword integration (known as keyword stuffing), finding a happy medium is critical to your website’s SEO. Certainly it is important to sprinkle keywords throughout your website content, but that’s just one of the top 10 ways to approach keyword integration for your website marketing plan.

For optimal internet marketing results, integrate keywords into your:

  1. Meta tags for each of your website pages, including the meta title tags, meta description tags and meta keyword tags
  2. Website content on your home page and inside pages
  3. Blog posts, including the title, body of the text, tags and categories
  4. Descriptions for blogs submitted to blog directories, as well as descriptions for individual blog posts submitted to social media news sites
  5. Profiles/bios on social media websites
  6. Updates to social media sites, especially on Twitter as tweets are searched and returned in the search engine results for both Google and Bing
  7. Tags for submitting your Twitter page to Twitter directories
  8. Video titles, descriptions and meta tags for those posted to your website, YouTube page and other video sharing sites
  9. Photos posted to your website and photo sharing sites
  10. Articles, press releases and any other online content you have created to link back to your website

                    Throughout this blog series, “30 Days to Bigger and Better Website Marketing,” please direct any questions to our contact us page or ask via the comments section of this blog.

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                    Posted in article marketing, blogging, Cost Per Click, Google Analytics, internet marketing, press releases, search engine optimization, social media, Twitter, video SEO, YouTube | Comments Off