Category Archives: location-based services

New Mobile Marketing Study Forecasts Trend in Location-Based Applications Usage This Holiday Season

According to the Mobile Audiences Insight Report compiled by JiWire, a mobile marketing company, location-based services such as Yelp, Foursquare, GoWalla and Facebook Places will have an important role in this holiday season. More than 90 percent of those surveyed said they would be using location-based media in their holiday planning and activities.

In the report, 61 percent said they are likely to use location-based media to find nearby stores. Other key findings in the report include:

  • 36 percent plan to find product reviews
  • 33 percent plan to check inventory at nearby stores
  • 26 percent plan to connect with social networks though location-based features
  • 62 percent admitted to using “find a store location” features within an ad
  • 30 percent are willing to travel more than five miles to redeem a mobile coupon
  • 21 percent have used mobile coupons within the last 90 days
  • 49 percent are open to checking in through location-based media
  • 29 percent use location-based media to find specials
  • 17 percent simply want to share location

“It’s becoming clear that there is a huge opportunity with location, well beyond the check-in,” said David Staas, senior vice president of marketing at JiWire. “Consumers are demanding a wealth of location information that spreads across branding, product detail and discounts, allowing brands to build bigger campaign strategies. This is great news as we head into 2011 – unlocking big brand budgets and even more opportunity in location-based media.”

Is your organization optimized for location-based search? At CyberMark, we can boost your company’s profile on location-based media. Contact us for more details.

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Posted in location-based services, mobile marketing, regional SEO | Comments Off

Facebook Launching Local Deals

Facebook announced today that it is in the process of rolling out a local deals service tied with Facebook Places, Facebook’s location-based check-in system. With Deals, a new application within Facebook’s iPhone app, users will be able to view (and take advantage of) specials from area businesses.

Here’s how Deals will work. Users can find deals in their area by looking for places with a yellow icon in the Facebook Places check-in screen. Users simply check in to claim a deal. To redeem the deal, users simply show the deal on their phone screen to the cashier. Users can also decide to publish that they purchased a deal on their Facebook wall, which will promote the deal to their Facebook friends.

When users go to the Facebook Places check-in screen, they will be able to see deals in their area, which will be indicated by a yellow tab.

Facebook will allow organizations to offer four kinds of deals:

  • Individual deals – discounts and free stuff
  • Friend deals – deals groups of users can claim together
  • Loyalty deals – rewards for regular customers
  • Charity deals – allow users to donate to a cause

The service is currently only available through the latest version of the Facebook iPhone app, but Android users can access it through touch.facebook.com.

Quite a few businesses (mostly national chains) are offering deals, or will be in the near future. Here a few examples:

  • European clothing retailer H & M is offering 20 percent of all purchases.
  • Starbucks will donate $1 to Conservation International for every check-in.
  • TAO and LAVO automatically add users and a guest to one of their nightclubs for checking in.

Deals can benefit businesses in several ways. For starters, deals help inform nearby customers about your specials. And when customers opt to claim your deals and decide to publish them on their Facebook wall, even more people can find out about your organization. For current customers, your deals can strengthen brand loyalty.

To create a deal, go to the Place page for your organization. If you haven’t done so, claim your Place page by clicking on the “Is this your business?” link on the bottom-left side of your page. From there, you will be asked to verify your business through a short phone call.

Once you have claimed your page, go to Create Deal at the top-right. Then, select a type of deal from the menu. Define your offer by including a deal summary (i.e. two dinners for the price of one). Depending on the type of deal selected, you may also need to specify a way to claim the deal (“present screen to cashier”) and the number of friends and/or check-ins needed in order for the deal to be valid. After that, add details and restrictions. Specify the duration of the deal, whether the deal is unlimited or only available to a certain amount of customers and how often customers can claim the coupon (“once” or “once every 24 hours”). As you create your deal, a mock-up of your deal will appear on the right-side of your screen.

When are done creating your deal, submit it to Facebook for approval. It can take up to 48 hours for your Facebook deal to be approved. Once your deal has been approved, you will receive confirmation and information about promoting and editing the deal. For an overview of this process, please check out this video from Facebook.

At CyberMark, we can help you take advantage of this new advertising feature to get the word out about your business on the Internet’s most visited social platform. Contact us at CyberMark to discuss implementing deals that will effectively promote your business.

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Posted in Facebook, location-based services, social media | Comments Off

Found in Search: September 24, 2010

search engine newsEach week, we share the week’s biggest stories in SEO, social media, pay-per-click advertising, website design, website development as well as other Internet news.

Wikipedia Tests Article Feedback Tool

Collective encyclopedia giant Wikipedia introduced an article assessment tool that will allow readers to rate articles according to several criteria, including sourcing, completeness, neutrality and readability. The new tool is part of Wikipedia’s Public Policy Initiative to create better content.

Google Places/Maps Now Supports Rich Snippets

As Google announced on the Google LatLong Blog and Google Webmaster Center yesterday, Google Maps/Places now support the display of rich snippets, or rich data such as reviews, people and events to add more context to local search results. (Read More)

Google to Dispense Mobile Devices to Small Businesses to Allow Check-ins, Reviews

In order to compete with popular location-based social media services on Foursquare,Yelp and Facebook, Google is reportedly sending out 8 million custom mobile devices to small businesses around the U.S. These mobile devices will help encourage customers to check in to, rate and write reviews of businesses and possibly use Google Checkout. (Read More)

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Found in Search This Week: August 20, 2010

search engine newsEach week, we share the week’s biggest stories in SEO, social media, pay-per-click advertising, website design, website development as well as other Internet news.

Facebook Allows Location-Based Check-Ins

Earlier this week, Facebook launched Places, a geolocation feature that allows users to share their whereabouts with the rest of Facebook. Places rivals popular check-in features pioneered by Foursquare and Gowalla.

Using smartphones, users can check-in to existing places, add new places and tag other users that accompanied them. Like similar features offered by Foursquare, Gowalla and Yelp, users can also sound off on the places they visit and view nearby and relevant places.

“The main thing we are doing is allowing our users to share where they are in a really nice and social way,” Facebook Chief Executive Mark Zuckerberg said at an event at Facebook’s Palo Alto headquarters. “You can see who is around you and connect in the real world.”

The feature is currently accessible through the iPhone’s Facebook app or, for those without an iPhone, through Facebook’s touch mobile site at touch.facebook.com. Facebook plans to roll out versions for Android and Blackberries in the near feature. Users can opt out of Places by adjusting their privacy settings.

Yahoo Begins Transitioning to Bing Platform

Earlier this week, Yahoo began making the switch over to Microsoft’s Bing search technology. At the end of the changeover, both Yahoo!’s web and mobile searches will be powered by Bing in exchange for revenue from Yahoo! ad sales.

Announced last summer and finalized earlier this year, the Microsoft-Yahoo alliance was created to cut costs for both search companies as well as to become more competitive with Google, which currently comprises 70 percent of the search market share. Combined, Yahoo and Bing make up nearly 30 percent of all searches.

The transition is expected to be completed by early 2011.

YouTube Charts Rank the Site’s Top Videos

YouTube is launching YouTube Charts, virtually a Billboard Hot 100 for its videos.

With YouTube Charts, users can check out which videos are trending as well as all-time favorites. The Charts allow users to view the most popular videos and video channels by views, likes or new subscribers over the past week, month or all-time.

Currently, the all-time most viewed video is Justin Bieber’s “Baby” featuring Ludacris with more than 293 million views.

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Posted in Bing, Facebook, Found in Search, location-based services, Search Engine News, Yahoo, YouTube | Comments Off