Category Archives: Twitter

How Much Klout Do You Have in Your Social Media Marketing?

Klout Scores measure Facebook and Twitter influence.For organizations on Twitter and Facebook, the goal is to engage and, ultimately, influence followers. But how exactly do you measure online influence?

Klout has developed a complex algorithm that scores you on your social media efforts. Ranging from 1 to 100, Klout scores factor in 25+ factors to determine how much sway you have in the social media universe. Klout scores are updated on a daily basis to reflect changes in online influence. At CyberMark, we highly recommend using this valuable tool in assessing the effectiveness of your organization’s social media activity.

Your Klout Score is determined by three major kinds of factors: true reach, the size of your active audience; amplification probability, the likelihood that the content you share on Facebook and Twitter will be shared by others or launch conversations; and network influence, the quality and authority of your content based on engagement. The following factors go into your Klout Score:

True Reach

  • Followers – Number of people who follow you on Twitter
  • Mutual Follows – Number of people you follow on Twitter who follow you back
  • Friends – Number of people you follow on Twitter
  • Total Retweets – Number of times your tweets have been retweeted by other users
  • Unique Commenters – Number of users commenting on your Facebook posts
  • Unique Likers – Number of users who like your Facebook posts
  • Follower/Follow Ratio – How many people you’re following on Twitter vs. How many people follow you on Twitter
  • Followed Back % – Percentage of people you followed who followed you back on Twitter
  • @ Mention Count –Number of times you are mentioned on Twitter
  • List Count – Number of Twitter lists that include you
  • List Followers Count – Number of people following your Twitter lists

Amplification Probability

  • Unique Retweeters – Number of different users retweeting your tweets
  • Unique Messages Retweeted –Number of different messages being retweeted by other Twitter users
  • Likes Per Post –Average number of likes per Facebook post
  • Comments Per Post – Average number of comments per Facebook post
  • Follower Retweet % – Percentage of Twitter followers who retweet your tweets
  • Unique @ Senders – Number of different people who mention you in their tweets
  • Follower Mention % – Percentage of Twitter followers mentioning you in their tweets
  • Inbound Messages Per Outbound Message – Ratio of messages you send on Twitter to messages sent to you on Twitter
  • Update Count – Total number of tweets and Facebook posts

Network Influence

  • List inclusions
  • Follower/Follow Ratio
  • Followed Back %
  • Unique @ Senders
  • Unique Retweeters
  • Unique Commenters
  • Unique Likers
  • Influence of Followers – Average Klout Score of the Twitter users who follow you
  • Influence of Retweeters and Mentioners – Average Klout Score of the Twitter users who retweet your tweets and mention you in tweets
  • Influence of Friends – Average Klout Score of the Twitter users whom you follow
  • Influence of Likers and Commenters – Average Klout Score of the Facebook users who like and comment on your posts

Along with your Klout Score, Klout also provides a detailed influence summary that explains why you received the score that you did. Featuring graphs of your scores over time, your influence summary also gives insights into your social media strengths and weaknesses.

Do you know your Klout Score? You can view your Klout score and influence summary here for free.

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How to Avoid Twitter Suspension

Imagine that you’ve spent months, maybe even years, building a great Twitter profile and amassing thousands of followers. Now imagine how you would feel if you were to log in to your account one day to find this message:

Twitter suspension

Twitter has a number of rules in place to discourage spammy, abusive or otherwise unethical behavior on Twitter. Violate one of these rules, even by accident, and you could be looking at a suspended account. And, although not impossible, restoring a suspended Twitter account is no simple task. Here’s what you can do to avoid landing in Twitter jail.

· Don’t post the exact same content repeatedly. Twitter sees posting the same content or links over and over again as spam, which is a definite no-no. And, no, you can’t just rewrite posts slightly. For best results, use your Twitter account to post a wide variety of content.

· Don’t create multiple Twitter accounts. Unless you’re part of a large organization that has several distinct divisions, it’s best to concentrate your efforts on building one Twitter account. If Twitter finds out you’re engaging in this practice, all of your related accounts could be suspended.

· Don’t just use Twitter to blast out links. Although Twitter is great for sharing links to interesting content, it’s also about engaging an audience. Accounts with links in every post are more prone to suspension. Don’t just post links; ask questions, share tips and have conversations with other users.

· Watch your following/follower ratio. If you’re following considerably more people than people are following you back, you’re at risk for suspension. As a general rule, don’t follow more than 107 percent of the number of people that are currently following you. For instance, if 500 people are following you, don’t follow more than 535 people until your following increases.

· Be active. Twitter regularly suspends accounts that sit unused for six months or more. So, if you snatch up that great Twitter handle, be prepared to use it right away or risk losing it.

· No phishing or malware. Don’t post misleading links or links to malicious content, unless you want to get suspended.

· Don’t abuse hashtags. Including a hashtag (#phrase) in a tweet signifies that it is part of a group of tweets. Tagging your tweets with unrelated hashtags is considered a misuse of the Twitter convention and can result in suspension.

· Don’t abuse trending topics. Trending topics are the most discussed topics on Twitter at the moment. Tweeting about a subject that’s currently all the rage is a smart way to market your organization, if the tweets are related to what your organization is about, that is. However, a common tactic of spammers is to include an unrelated trending topic in their tweets simply to gain more exposure for their tweets. For best results, lay off the trending topics unless you can talk about them in a way that is relevant to your organization.

· Don’t abuse @replies. The purpose of @replies is to allow Twitterers to send public messages to one another. Engaging with followers is a great way to build your profile. However, some spammers take advantage of @replies to send spammy links and other messages. If Twitter sees that you’re constantly sending @replies to people who aren’t replying back, there’s a good chance your account will be suspended.

· Don’t engage in aggressive follower churn. Follower churn is the practice of following and then unfollowing a large amount of people at a time for the purpose of building up your Twitter following quickly, often through third-party Twitter automation software programs. Users that engage in this practice are at greater risk for suspension. But, if you must do this to build up your profile, be sure to do so with caution. Tweet Spinner is a Twitter automation tool that slowly and conservatively follows and unfollows users according to a rules-based system. They have prepared a great guide on how to use their tool effectively and ethically.

· Don’t send automated direct messages. Sending out automated, cookie-cutter direct messages (DMs) to your followers is likely to get you flagged as a spammer. If you need to send out DMs to all your followers, take advantage of third-party Twitter automation services that offer a rules-based system to DMs for more personalized messages.

In closing, for best results on Twitter, make sure you do the following:

· Post content that will interest and engage your followers.

· Interact positively with other Twitter users.

· Only follow people who interest you or who you think will be genuinely interested in your organization.

· Use Twitter automation tools wisely to supplement your activity on Twitter.

Looking to get started on Twitter or to build your Twitter profile into something great? CyberMark can certainly help. To find out more about how we can help you master the Twitterverse, please contact us today.

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Twitter Analytics in Alpha Testing

Soon, it will be easier to tell exactly how well your Twitter account is performing. Twitter is currently alpha-testing Twitter Analytics, an official analysis tool that will allow users to see which tweets are most successful, which tweets cause the most unfollows and how many impressions their tweets are getting. This is an exciting development for any business that uses Twitter as part of its social media strategy.

A spokesperson for Twitter said that the product was created in response to “a strong demand for better monitoring and analytics tools.”

Twitter Analytics has been rolled out to a few select followers. Earlier today, Mashable shared these screenshots:

Twitter analytics screenshot

Source: Mashable

Twitter Analytics screenshot

Source: Mashable

Although no official word on an exact wide release date for this product, an official with Twitter did say earlier this year that Twitter Analytics would be released around the end of 2010. We’ll keep you posted on any developments.

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Twitter Co-Founder Evan Williams Steps Down as CEO

Twitter birdIn a Twitter blog post Monday, Twitter co-founder Evan Williams announced that he was stepping down as CEO to focus more on “product strategy.”

In his announcement, Williams’ cites Twitter’s rapid growth as a reason for the sudden transition. From the blog post:

“By all accounts Twitter is on a roll. We’ve redesigned our web site to great user feedback. Our user and usage numbers are growing at a rapid clip all around the world. We’ve launched an early, but successful, monetization effort. And, many top engineers, product designers, sales people and other key folks have joined our quickly growing team.

In fact, there are 300 people working at Twitter today—compared to about 20 when I took the CEO job two years ago. Back then, people were creating about 1.25 million tweets a day—compared to 90 million today. In those same two years, we grew from 3 million registered users to more than 165 million today.

The challenges of growing an organization so quickly are numerous. Growing big is not success, in itself. Success to us means meeting our potential as a profitable company that can retain its culture and user focus while having a positive impact on the world. This is no small task. I frequently reflect on the type of focus that is required from everyone at Twitter to get us there.

This led to a realization as we launched the new Twitter. I am most satisfied while pushing product direction. Building things is my passion, and I’ve never been more excited or optimistic about what we have to build.

This is why I have decided to ask our COO, Dick Costolo, to become Twitter’s CEO. Starting today, I’ll be completely focused on product strategy.”

Before joining Twitter in 2009, Costolo co-founded and served as CEO for Feedburner, a web feed management program acquired by Google in 2007. Williams had this to say about Costolo:

“During his year at Twitter, he has been a critical leader in devising and executing our revenue efforts, while simultaneously and effectively making the trains run on time in the office. Dick can be even more effective at this now because Ali Rowghani, Adam Bain, Mike Abbott, Katie Stanton and Kevin Thau joined our leadership team this year and are having a big impact. Given Dick’s track record as a three-time successful CEO, I’m confident we can make this a smooth transition.”

Costolo – designated on Twitter by the hash tag #newtwitterceo — says it’s the ideal time for him to step into a new role at Twitter.

“The team is incredible, we have awesome stuff in the pipeline, and we’re ready to accomplish more in the next two years than we’ve accomplished in the last four,” Costolo said in a written statement.

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Found in Search: September 17, 2010

search engine newsEach week, we share the week’s biggest stories in SEO, social media, pay-per-click advertising, website design, website development as well as other Internet news.

Twitter Rolling Out Major Redesign

Twitter announced dramatic changes to its interface this week. Some of the highlights of the “New Twitter.com” include a streamlined timeline design, a details pane and, perhaps the most notable change of all, embedded media.

In addition to displaying 140-characters-or-less tweets, Twitter will also display videos and photos due to partnerships with DailyBooth, DeviantART, Etsy, Flickr, Justin.TV, Kickstarter, Kiva, Photozou, Plixi, Twitgoo, TwitPic, TwitVid, USTREAM, Vimeo, yfrog, and YouTube.

The “New Twitter.com” will be rolling out to users over the next several weeks. To preview the redesign, check out this information page from Twitter.

Microsoft Launches Internet Explorer 9 Beta 1

On Wednesday, Microsoft released an ambitious new version of its Internet Explorer browser. Focused on “beautifying the web,” IE 9 includes a wealth of advanced features that cater to developers and designers. The revamped browser offers:

  • Hardware acceleration
  • Site-centric user interface
  • HTML 5 support
  • Pinning to add favorite websites to the task bar for easy access

“The Web is about sites, and your browser should be, too,” says Dan Hachamovitch, Microsoft’s corporate vice president for Internet Explorer. “IE9 puts you and your site at the center of the browser experience.”

For more information or to download IE 9, go to http://www.beautyoftheweb.com.

According to Nielsen, Bing Is Now No. 2 Search Engine in US

Nielsen released data Tuesday that indicates that Microsoft’s Bing surpassed Yahoo to become the second most-used search engine behind Google in the U.S. As of August 2010, Bing has a 13.9 percent share of the U.S. search market, compared to Yahoo’s 13.1 market share. Accounting for 65 percent of all search volume, Google stayed the same in August.

Since August 2009, Bing’s search market share has increased 30 percent. In the last year, Yahoo has seen an 18 percent decrease in search traffic.

According to Chitika, an advertising network, Bing took over the no. 2 spot back in January 2010.

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Found in Search This Week: August 13, 2010

search engine newsEach week, we share the week’s biggest stories in SEO, social media, pay-per-click advertising, website design, website development as well as other Internet news.

Google and Verizon Announce Joint Net Neutrality Proposal

Earlier this week, Google and Verizon jointly released a proposed legislative framework for how much broadband companies can regulate content on their networks. The Google-Verizon proposal advocates:

  • Making FCC’s current wireline broadband openness policy enforceable by the FCC
  • Prohibiting discriminating against one type of lawful Internet content over another.
  • Transparency in wireline and wireless services
  • FCC case-by-case regulation of openness policy violations
  • Allowing broadband providers to expand service offerings, possibly including, as the proposal suggests, “health care monitoring, the smart grid, advanced educational services, or new entertainment and gaming options,” that would be free from regulation
  • Keeping wireless networks largely unregulated
  • Reform of the Federal Universal Service Fund in order to expand broadband service to all parts of U.S.

The joint proposal has faced considerable criticism from those who feel that this framework could lead to a corporate takeover of the Internet or the creation of small, private networks. Others such as AT&T official Ralph de la Vega have praised the proposal as “a positive sign that shows that those two companies can agree on something as different as net neutrality.”

Twitter Adds Official “Tweet” Button to Goodies

On Thursday, Twitter launched an official “Tweet” button for sharing content on Twitter. Built using HTML, website owners can customize Tweet buttons in several ways, including:

  • The display of how many times an article has been retweeted
  • The text that displays when users share articles from your website (the default setting is the title of the page the button is on)
  • URL (Default is the URL of the button page)
  • Language (Right now, users can choose from English, Spanish, French, German and Japanese)

Owners can also opt to recommend up to two Twitter accounts to follow after users have shared their content.

Not crazy about Twitter’s new Tweet button? You can also create your own using Twitter API.

Facebook Announces Facebook Fan Page Redesign

Facebook fan pages are about to get a brand-new look. On August 23, Facebook will do away with the boxes tab and shrink the width of custom tabs from 760 pixels to 520 pixels. Facebook officially announced the redesign earlier this week to give developers a chance to modify any welcome pages or custom tabs make with FBML (Facebook mark-up language) accordingly before the redesign takes effect.

According to the Facebook blog, “These updates are designed to simplify navigation for users, reduce complexity for developers, and enable us to build the next generation of tools for growing your business with Facebook.”

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Found in Search This Week: July 23, 2010

search engine newsEach week, we share the week’s biggest stories in SEO, social media, pay-per-click advertising, website design, website development as well as other Internet news.

Facebook Reaches 500 Million Members

Earlier this week, Facebook surpassed the 500 million member mark. Coinciding with the milestone was the appearance of Facebook CEO Mark Zuckerberg on ABC World News with Diane Sawyer. In the interview, Mark touched upon an upcoming IPO, Facebook privacy concerns and a lawsuit brought by former associate Paul Ceglia for 84 percent of ownership. Facebook’s estimated value is about $20 billion, and the social media giant is expected to generate $1 billion in revenue from ad sales.

Twitter Getting New Dedicated Data Center This Fall

If you’ve grown weary of seeing Twitters Fail Whale, the adorable but maddening graphic that appears when the site is having technical problems, rest assured that Twitter is working to become more stable and reliable. This fall, Twitter is moving into a new dedicated data center in the Salt Lake City area. The state-of-the-art center will help Twitter handle its enormous growth (about 300,000 new users sign up each day), have greater control over network and systems configuration and more easily make changes in its infrastructure.

Microsoft Bing Overhauls Webmaster Tools

On Wednesday, Microsoft Bing officially launched new and improved Bing Webmasters Tools. Powered by Microsoft Silverlight 4, the revamped Bing Webmasters Tools displays up to six months’ worth of crawl, index and traffic data, with more crawl and indexing data than before. New features include Index Explorer, which allows access to the Bing index to verify which directories and pages have been included; and Submit URLs, a place to submit URLs for Bing indexation. All existing Bing Webmaster accounts already have access to these overhauled tools.

Google Makes Over Image Search

Google rolled out a new version of its Image Search Tuesday. In addition to a fresh, new dense-tiled layout that displays more images at once, Google Image Search has refined its Similar Images and Similar Colors tools to produce more relevant search results. The new Google Image Search also offers larger thumbnail previews and instant scrolling. Currently, Google has indexed more than 10 billion images.

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Found in Search This Week: July 9, 2010

search engine newsEach week, we share the week’s biggest stories in SEO, social media, pay-per-click advertising, website design, website development as well as other Internet news.

Mozilla Releases Firefox 4 Beta 1

Mozilla has released the first beta version of the highly anticipated Firefox 4.0. The new and improved browser offers many upgrades and new features, including enhanced HTML5 and CSS support, faster operation and increased security. With about a 30 percent marketshare, Firefox is the second most popular browser behind Internet Explorer, which is used by about 50 percent of Internet users worldwide. Firefox faces stiff competition from Google Chrome, which has doubled in users in the last six months. To download the latest version of Firefox, click here.

Twitter Search Volume Jumped 33 Percent Since April

According to recent comments made by Twitter co-founder Biz Stone at the Aspen Ideas Festival, Twitter is now handing an average of 800 million searches per day. This is a 33 percent increase from the 600 million daily Twitter search volume reported by Stone at the Twirp Festival in April. Displaying updates in real time, Twitter is fast becoming one of most popular ways to find the latest news on hot topics. Twitter’s growth as a search platform is due in part to its massive growth. The social network and microblogging platform gains roughly 300,000 new users per day.

Sneak Peek of Digg 4.0 Made Available to Select Users

A handful of users can now view the latest version of social news giant Digg at http://new.digg.com/. Digg allows users to submit links where other users can “digg” stories they like and “bury” stories they don’t. According to sneak previews, Digg’s newest incarnation offers many changes both big and small, designed to make the site more social and simpler to use. For starters, users will be able to connect Digg to the e-mail, Facebook and Twitter accounts to find more people to follow. Also, Digg has greatly simplified its submission process to one screen. One of the biggest changes to Digg is the ability for publishers to verify ownership of a site, allowing for automatic submissions of content to Digg. As this is the alpha version, Digg 4.0’s beta testing is likely to bring even more features that make it easy to share content. No official word has been issued for the release date of Digg 4.0.

Google Makes Over Google News

Google has revamped and released a new version of Google News to English-language users in the U.S. With the redesign, users now have greater customizable control over the types of news that appear in their searches. Google News now features a “News for You” section, which displays news tailor-made to user preferences. Users can also select news sources they’d like to see more or less often simply by adjusting their news settings. The left-hand column will still feature the world’s top stories. The right-hand column will feature more locally focused content, including weather and breaking stories. This video from Google provides a more in-depth look at the Google News revamp.

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Social Media Marketing for Your Multimedia Content

social media marketing for multimedia photoPart of building a great web presence is developing and sharing engaging, informative content that highlights certain aspects of your business and gets your audience’s attention. If you think your business doesn’t lend itself to creative content, think again. With great products, helpful services and staff experts, virtually every business and organization has the potential for terrific, intriguing material. Here are just a few ways to show off your business with multimedia content:

• Photo galleries
• Slideshows
• Video demonstrations
• Blog entries
• Presentations
• Podcasts

These kinds of content are meant to be shared, and social media provides you with many great outlets to do just that. In the fifth installment of our Get Social! series, we discuss the best ways to promote your share-worthy multimedia with social media.

Blogs

Why They Work: From company news to how-to posts, blogs are a great way to keep current customers updated and new customers in the know.

How to Optimize: Look for ways to work your keywords naturally into your posts, preferably within the headline and the first few paragraphs. Make sure to tag each post with descriptive tags to help with the post’s searchability. If asked for an excerpt, provide a short (no more than 140 characters), descriptive summary of the post.

Where to Share: You can always manually post links of your blog entries as they are published to Facebook, Twitter and the like, but many social media sites allow you to input your RSS feed for automatic posts. On Facebook, just add an RSS reader application, like Social RSS, to your Facebook page. If you’re on LinkedIn, add your RSS feed to Blog Link. Also, share your blogs on social news sites like Digg and Reddit.

Images

Why They Work: Photo galleries and slideshows are an easy, eye-catching way to convey exactly what your business is about. With photos, you can actually show, not tell, your customers what you have to offer.

How to Optimize: As search engines cannot crawl a photo’s contents, you have to rely on metadata to describe your content. Add descriptive captions and tags to photos whenever you have the opportunity. Also, if you host images on your website, make sure to title your pictures with a straightforward name rather than whatever title was assigned to them by the digital photo uploading software (probably something along the lines of IMG404.jpg). Also, make sure to include a short explanation of the image in the alt text, which should include the words “photo” or “image.”

Where to Share: Add photo albums to your Facebook page. Share links to your photos on Twitter, along with a short, succinct description. Set up free photo galleries on Picasa, Zooomr and/or Flickr, making sure that your photos are titled, captioned and tagged well. Post photos to social news sites.

Videos

Why They Work: With images and sound, video provides a powerful, interactive way to demonstrate your products and services and share helpful tips and tricks. Also, people generally appreciate being able to get information quickly without having to read.

How to Optimize: As with images, search engines can’t crawl videos and determine its contents like they can with text. So, metadata is very important. Make sure the video, including the video title, has a descriptive, keyword-rich title, summary and tags (Also, like with photos, include the word “video”). When necessary, pick the most flattering, compelling thumbnail you can.

Where to Share: Create a YouTube channel and make sure to tag and categorize your video. On Facebook and Twitter, you can post links to videos hosted elsewhere (on your website or your YouTube account). On Facebook, you can even upload photos smaller than 100MB to your page. Posting to social news sites is also a great way to get your video seen.

Presentations

Why They Work: A well-produced presentation explains often-complicated information in a visually stimulating, easy-to-consume and professional format.

How to Optimize: When uploading presentation files, make sure they are titled descriptively. Always add descriptive, keyword-rich titles, tags and summaries wherever you can.

Where to Share: SlideShare and Scribd are great places to share presentations as well as PDFs, brochures and other documents. You can also post links to online-hosted presentations to any social media site, but Facebook and LinkedIn each offer SlideShare applications that specifically make showing off your presentations much easier.

Podcasts

Why They Work: As of March 2010, 44 percent of all people in the U.S. aged 12 and older have used an MP3 player, and these numbers are climbing. Podcasts are becoming a popular way to get information on virtually every subject of interest.

How to Optimize: Audio files, much like photos and videos, need to be accompanied with descriptive text to help convey their contents to search engines. In addition to titling, describing and tagging your podcast with explanatory keywords, you might also consider including your podcast in a blog post with a text summary of the podcast. This will also make it easier to share on social media sites.

Where to Share: You can’t upload audio files directly to Facebook and other social media sites like you can videos, photos or blog posts, but you can embed podcasts in blogs or put them in video format to make them more easily shareable.

If you have great website content you’d like to share, CyberMark can help your blog entries, photos, videos, etc., get the exposure they need. Contact us for more details.

NEXT: How to Promote Using Social News Sites

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Posted in Facebook, Get Social, social media, Twitter, video SEO, YouTube | 1 Comment

Getting the Most Out of Twitter

twitter One of the largest and fastest-growing social media sites, Twitter is becoming a force to be reckoned with. Some may simply view it as another way to waste time on the Internet, but, fact is, as the bulk of active Twitter users are affluent, well educated and influential, it’s not a market you can easily ignore. Twitter offers a simple and quick way to keep potential customers updated and interested in what you have to offer through tweets, or status updates of 140 characters or fewer. In the fourth part of our Get Social! series, we discuss tips and tricks to using Twitter to promote your business.

Choose your Twitter username wisely.

One of the first and most important steps in setting up a Twitter account is choosing a username that effectively describes your business or organization. This username appears on your profile and in your Twitter URL. This isn’t a place to get too clever, cutesy or obscure; it’s best to simply go with your company or brand name. However, with the 15-character limit and usernames being snatched up left and right, this can be more difficult than imagined. If the full name of your company is taken or too long, consider using an easily recognizable abbreviation (like “intl” for “international”) or your products and services in your username instead.

Completely fill out and customize your Twitter profile.

Twitter doesn’t allow much space to describe your company, so it’s in your best interest to use what little space you have to the fullest. Otherwise, your Twitter profile will look incomplete and unprofessional. You’re allotted a space for an image, your name, website URL and a 160-character description. For your image, upload a high-quality file of your logo or otherwise add pictures that capture the essence of your business. Your description should succinctly summarize your business and its purpose, using keywords whenever possible. If you need more room, you can always provide additional information on a customized background, which gives you the entire left-hand panel to add in contact information, more photos, your motto, etc.

Tweet things that will be intriguing to your followers.

Before you write your very first tweet, you should have a plan in mind for what to post and when. Here are a few examples of items that may catch the eyes of current or potential customers:

• Coupons or special offers
• Events
• Tips and advice
• Links to news or magazine articles about your business
• Links to your blog entries
• New products or services
• Links to photos
• Company news
• Links to news that affects your industry, including new trends, products, etc.
• Customer testimonials

Also, keep in mind that it’s good to add a little variety of your posts. For instance, don’t just post links to your blog. Liven up your Twitter feed with a nice mix of tweets.

Interact with your Twitter following.

Essentially, Twitter is one long conversation, and it’s best to look for ways you can make it less one-sided. Respond to tweets directed at you (unless they’re obviously spam, like “hey @phxautorepair check out these hot new deals on iphones!!!1111”) and look for interesting tweets from those you’re following to comment on or RT.

Tweet regularly and frequently, but not too frequently.

Just as with Facebook, you need to post consistently and often to retain your following. However, as Twitter is a constant conversation, you may need to post more often on Twitter than you do on Facebook to achieve the same effect. However, posting too often or repeating the same posts over and over again is seen as spammy and disreputable. Aim for somewhere between 10 to 20 tweets per week. Also, as tweets appear in real-time, it’s best to post during peak hours of Twitter usage, between 8 a.m. and 4 p.m., or your following might not see it.

Use hashtags effectively.

Hashtags help others find your tweets in search results and/or to signify that this tweet is part of a group, similar to a tag used on a blog post or a photo. Hashtags, which are named so because a # proceeds the tag, are actually used in the tweet. For example: “On this day 24 years ago Maradona scored his infamous ‘Hand of God’ goal against England in the quarterfinal of the 1986 #worldcup.” Use hashtags to organize your Twitter stream, but don’t use them in every post. And certainly don’t use a hashtag unrelated to your post simply to drive traffic.

Be selective about whom you follow.

As a general rule, it’s best to be following fewer people than people following you. For the people you follow, choose people who use Twitter frequently and consistently, have quality tweets, engage in reputable Twitter practices and have a following of their own.

Grow your Twitter following.

The more people following you, the more clout you have in the world of Twitter. Give current and potential customers incentive to follow you by promising (and delivering) special offers, helpful tips and tricks and other interesting updates. Promote your Twitter account on your website, on your blog, in your newsletter and on your other social media profiles. For an even bigger boost, invest in Twitter enhancement software such as TweetAdder, which automatically follows Twitter users that meet certain criteria and unfollows those who don’t follow you back.

If you’d like to get started on Twitter or would like to overhaul your current Twitter account, CyberMark can help. From setting up your account to helping you create a Twitter strategy, CyberMark can create an effective marketing campaign on Twitter for your business. For more information on our social media packages, contact us.

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