Category Archives: YouTube

Now Available: YouTube Channel One


Last week YouTube announced the roll out of the YouTube Channel One, which will now be available for all users. The main focus of this recent change is to enhance the aesthetic appeal of channel pages across all browser types and devices, as well as to help channels convert more visitors into subscribers. The new Channel One allows you to have a channel trailer to give viewers a taste of what you offer, as well as a new way to organize your videos and playlists that can fit whatever your programming strategy happens to be.

Here are some tips to make the most of the new YouTube Channel One:

  • Create a trailer for you channel. This will play for any visitor who hasn’t yet subscribed to your channel, allowing you to hook them and hopefully win a new fan. Keep this trailer short and engaging, and be sure to have a compelling call to action at the end.
  • Upload some eye-catching channel art. Unlike the old YouTube channels, any graphic you choose as your channel art will look good across all browsers and devices.
  • Organize your videos and playlists. With a new channel home complete with customizable sections, you are in control of what subscribers see when they click on your channel.

These recent changes to YouTube channels represent a major shift in the world of video marketing strategy. No longer is YouTube exclusively a place for one hit wonder viral videos, it’s also a place where you can cultivate your own successful channel and drive subscriptions.

If you do decide to switch to the new YouTube One Channel, you will be in good company. Businesses big and small from all over the world have begun taking advantage of the new feature. If you’re looking to create a professional looking channel with custom graphics, call the social media experts at CyberMark International today at 623-889-3380.

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Found in Search This Week: August 20, 2010

search engine newsEach week, we share the week’s biggest stories in SEO, social media, pay-per-click advertising, website design, website development as well as other Internet news.

Facebook Allows Location-Based Check-Ins

Earlier this week, Facebook launched Places, a geolocation feature that allows users to share their whereabouts with the rest of Facebook. Places rivals popular check-in features pioneered by Foursquare and Gowalla.

Using smartphones, users can check-in to existing places, add new places and tag other users that accompanied them. Like similar features offered by Foursquare, Gowalla and Yelp, users can also sound off on the places they visit and view nearby and relevant places.

“The main thing we are doing is allowing our users to share where they are in a really nice and social way,” Facebook Chief Executive Mark Zuckerberg said at an event at Facebook’s Palo Alto headquarters. “You can see who is around you and connect in the real world.”

The feature is currently accessible through the iPhone’s Facebook app or, for those without an iPhone, through Facebook’s touch mobile site at touch.facebook.com. Facebook plans to roll out versions for Android and Blackberries in the near feature. Users can opt out of Places by adjusting their privacy settings.

Yahoo Begins Transitioning to Bing Platform

Earlier this week, Yahoo began making the switch over to Microsoft’s Bing search technology. At the end of the changeover, both Yahoo!’s web and mobile searches will be powered by Bing in exchange for revenue from Yahoo! ad sales.

Announced last summer and finalized earlier this year, the Microsoft-Yahoo alliance was created to cut costs for both search companies as well as to become more competitive with Google, which currently comprises 70 percent of the search market share. Combined, Yahoo and Bing make up nearly 30 percent of all searches.

The transition is expected to be completed by early 2011.

YouTube Charts Rank the Site’s Top Videos

YouTube is launching YouTube Charts, virtually a Billboard Hot 100 for its videos.

With YouTube Charts, users can check out which videos are trending as well as all-time favorites. The Charts allow users to view the most popular videos and video channels by views, likes or new subscribers over the past week, month or all-time.

Currently, the all-time most viewed video is Justin Bieber’s “Baby” featuring Ludacris with more than 293 million views.

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Posted in Bing, Facebook, Found in Search, location-based services, Search Engine News, Yahoo, YouTube | Comments Off

Found in Search This Week: July 30, 2010

search engine newsEach week, we share the week’s biggest stories in SEO, social media, pay-per-click advertising, website design, website development as well as other Internet news.

Google Mobile Market Share Estimated at Nearly 100 Percent

According to StatCounter data, almost all Internet searches conducted on mobile phones are through Google Search. In July, Google accounted for 98.29 percent of all mobile Internet searches, with Yahoo! at .81 percent and Bing at .46 percent. One year ago, StatCounter estimated Google’s mobile market share at 95.56 percent. In the overall search market, Google accounts for roughly 70 percent of all searches.

Blekko: A New Contextual Search Engine

The beta-test version of Blekko, a new search engine that allows users to add “spin” to search results, launched earlier this week. With Blekko, users can conduct searches within certain contexts using slashtags. For instance, if you wanted to search for the liberal perspective of health care, you would add “/liberal” to your search. Currently, Blekko is only available by invitation. You can get an invitation by following Blekko on Twitter or liking them on Facebook.

YouTube Ups Video Lengths to 15 Minutes

YouTube announced Thursday that video time limits have been increased to 15 minutes, granting users an additional five minutes of video time. The decision to allow longer video lengths came after YouTube put stricter anti-copyright infringement measures in place, making it less likely that users will post lengthy blocks of movies and TV shows without permission. To get the word out about the longer time limit, YouTube is running a contest titled “15 Minutes of Fame.” Contest winners will be featured on the front page of YouTube. To participate, post a 15-minute long video with the tag “yr15minutes” by Wednesday, August 4.

Google Search Fully Blocked in China

Already tense relations between China and Google have become even more strained as reports show that Google Search and many other Google applications are completely blocked in mainland China. Earlier this year, a group of Chinese hackers compromised the Google infrastructure. In response to the attack, Google decided it would no longer company with the Chinese government’s censorship of search results. Currently, Google Image Search, Google Docs, Google News and Google Groups are partially blocked while Google Search, YouTube, Google ads, Google Sites, Blogger and Picasa are fully blocked in China.

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Posted in Found in Search, Google, Search Engine News, YouTube | Comments Off

Social Media Marketing for Your Multimedia Content

social media marketing for multimedia photoPart of building a great web presence is developing and sharing engaging, informative content that highlights certain aspects of your business and gets your audience’s attention. If you think your business doesn’t lend itself to creative content, think again. With great products, helpful services and staff experts, virtually every business and organization has the potential for terrific, intriguing material. Here are just a few ways to show off your business with multimedia content:

• Photo galleries
• Slideshows
• Video demonstrations
• Blog entries
• Presentations
• Podcasts

These kinds of content are meant to be shared, and social media provides you with many great outlets to do just that. In the fifth installment of our Get Social! series, we discuss the best ways to promote your share-worthy multimedia with social media.

Blogs

Why They Work: From company news to how-to posts, blogs are a great way to keep current customers updated and new customers in the know.

How to Optimize: Look for ways to work your keywords naturally into your posts, preferably within the headline and the first few paragraphs. Make sure to tag each post with descriptive tags to help with the post’s searchability. If asked for an excerpt, provide a short (no more than 140 characters), descriptive summary of the post.

Where to Share: You can always manually post links of your blog entries as they are published to Facebook, Twitter and the like, but many social media sites allow you to input your RSS feed for automatic posts. On Facebook, just add an RSS reader application, like Social RSS, to your Facebook page. If you’re on LinkedIn, add your RSS feed to Blog Link. Also, share your blogs on social news sites like Digg and Reddit.

Images

Why They Work: Photo galleries and slideshows are an easy, eye-catching way to convey exactly what your business is about. With photos, you can actually show, not tell, your customers what you have to offer.

How to Optimize: As search engines cannot crawl a photo’s contents, you have to rely on metadata to describe your content. Add descriptive captions and tags to photos whenever you have the opportunity. Also, if you host images on your website, make sure to title your pictures with a straightforward name rather than whatever title was assigned to them by the digital photo uploading software (probably something along the lines of IMG404.jpg). Also, make sure to include a short explanation of the image in the alt text, which should include the words “photo” or “image.”

Where to Share: Add photo albums to your Facebook page. Share links to your photos on Twitter, along with a short, succinct description. Set up free photo galleries on Picasa, Zooomr and/or Flickr, making sure that your photos are titled, captioned and tagged well. Post photos to social news sites.

Videos

Why They Work: With images and sound, video provides a powerful, interactive way to demonstrate your products and services and share helpful tips and tricks. Also, people generally appreciate being able to get information quickly without having to read.

How to Optimize: As with images, search engines can’t crawl videos and determine its contents like they can with text. So, metadata is very important. Make sure the video, including the video title, has a descriptive, keyword-rich title, summary and tags (Also, like with photos, include the word “video”). When necessary, pick the most flattering, compelling thumbnail you can.

Where to Share: Create a YouTube channel and make sure to tag and categorize your video. On Facebook and Twitter, you can post links to videos hosted elsewhere (on your website or your YouTube account). On Facebook, you can even upload photos smaller than 100MB to your page. Posting to social news sites is also a great way to get your video seen.

Presentations

Why They Work: A well-produced presentation explains often-complicated information in a visually stimulating, easy-to-consume and professional format.

How to Optimize: When uploading presentation files, make sure they are titled descriptively. Always add descriptive, keyword-rich titles, tags and summaries wherever you can.

Where to Share: SlideShare and Scribd are great places to share presentations as well as PDFs, brochures and other documents. You can also post links to online-hosted presentations to any social media site, but Facebook and LinkedIn each offer SlideShare applications that specifically make showing off your presentations much easier.

Podcasts

Why They Work: As of March 2010, 44 percent of all people in the U.S. aged 12 and older have used an MP3 player, and these numbers are climbing. Podcasts are becoming a popular way to get information on virtually every subject of interest.

How to Optimize: Audio files, much like photos and videos, need to be accompanied with descriptive text to help convey their contents to search engines. In addition to titling, describing and tagging your podcast with explanatory keywords, you might also consider including your podcast in a blog post with a text summary of the podcast. This will also make it easier to share on social media sites.

Where to Share: You can’t upload audio files directly to Facebook and other social media sites like you can videos, photos or blog posts, but you can embed podcasts in blogs or put them in video format to make them more easily shareable.

If you have great website content you’d like to share, CyberMark can help your blog entries, photos, videos, etc., get the exposure they need. Contact us for more details.

NEXT: How to Promote Using Social News Sites

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Posted in Facebook, Get Social, social media, Twitter, video SEO, YouTube | 1 Comment

Found in Search This Week: June 18, 2010

search engine newsIn this new weekly feature, we share the week’s biggest stories in SEO, social media, pay-per-click advertising, website design and website development.

Facebook Reports Almost $800 Million in 2009 Revenue

Apparently, Facebook’s explosive growth is even larger than experts thought. According to Reuters, The social media giant earned just shy of $800 million in revenue in 2009. This figure is considerably higher than the estimated 2009 revenue of $500 million and surpasses even 2010 revenue estimates of $710 million. As of May 2010, Facebook had approximately 123 million unique visitors per month. This is up from about 86 million unique visitors per month just one year earlier. And in March 2010, Facebook overtook Google as the most visited website.

YouTube Launches Online Video Editor

For many of us out there, editing video is a tangled mess of trying (and failing) to understand complicated software instructions. But with YouTube’s new online video editor, video editing is quick and hassle-free. This new video editor allows users to combine shorter videos into one long video, trim the beginning and end of videos, add a soundtrack to videos using one of the songs in the AudioSwap library and create videos without worrying about uploading. Perhaps best of all, this tool is available without having to download software. You can check out this video editor at TestTube, where you will also find such experimental YouTube features as CaptionTube, which lets you add captions to videos; HTML 5 Video, a beta test version of YouTube’s HTML 5 video player; and Insights for Audience, which provides analytics about YouTube audiences.

Google Upgrades Its Commerce Search

Google has tweaked its commerce search, an ecommerce system with a powerful product search function. Dubbed Google Commerce Search 2.0, the newest version of the commerce search features greater merchant customization, query auto-completion for easier search and an improved browsing function. Google also rolled out a new pricing model for the new and improved Google Commerce Search, with prices starting at an affordable $25,000 per year.

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Posted in Facebook, Found in Search, Google, Search Engine News, YouTube | Comments Off

Benefits of Social Media

social media

If you’ve looked into different marketing strategies for your business recently, you’ve undoubtedly heard about the power of social media marketing. From Facebook and Twitter to LinkedIn and YouTube, social media can provide terrific promotional tools. But as these sites rise in popularity among businesses and other organizations, many remain confused about just how getting on Facebook or tweeting will really help drum up more business. In our new blog series, Getting Social, we hope to explain just how you can benefit from a well crafted and implemented social media campaign. Here are a few ways you can use social media to your advantage to inform and connect with more customers:

Social media can help you reach more customers.

It’s simple; the more ways you put your business out there, the more opportunities you give customers to find out more about what your business or organization has to offer. In addition to your official website, social media profiles allow you to make several mini-sites that give prospective customers checking out your business an idea of what your business is about. With a Facebook page, you can share blog entries, videos, links, images and a variety of other informative content. These profiles allow you to cast a wider net to potentially attract more customers.

Social media offers an easy way to keep current and potential customers updated.<

Do you have an upcoming sale or event you’d like to promote? Do you have any special offers or coupons? Are you selling new products or offering new products? Was your business recently featured in the local newspaper? With social media, you can easily share these interesting tidbits with your following to generate even more interest in your business.

Social media makes you more accessible.

Sure, customers can get in touch with your through the information provided on the Contact Us section of your website. But with social media, customers can also reach you through public and private messages, wall posts, blog comments, @ replies and so on. Being more open to customers by answering their questions and responding to comments gives off a friendly, welcoming vibe.

Social media profiles can help boost your SEO.

When you set up a profile on Facebook or Twitter, you have opportunity to provide links back to the official website of your business or organization. These external links from reputable, quality sites factor into your placement within search engine results, increasing your visibility with searchers.

Social media helps with customer research.

Are you developing a new product and wondering how you can make it better? Are you considering adding a new service and would like to know who might take advantage of it? Social media provides a low-key platform for interacting directly with potential customers. Asking questions of your social media following can help you gather helpful information you can use to improve your products or services.

Social media isn’t just for kids anymore. Businesses are sharing information and making valuable relationships to help increase sales.Throughout this series, we hope to share even more ways social media can help your business.

Next: The Types of Social Media

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Posted in Facebook, Get Social, internet marketing, social media, Twitter, YouTube | Comments Off

Mashable Names YouTube Social Media Innovation of Decade

Though it launched halfway through the decade, in 2005, YouTube‘s popularity shot it all the way to the top within just four years time. Today YouTube ranks as the most popular user-generated website in the world, contributing to its distinction as Mashable’s pick for social media innovation of the decade.

“In a decade that saw social media move from the fringes to the mainstream,” writes Mashable’s Adam Ostrow, “YouTube is the innovation that touched the most lives, became a driving force for change around the world, and ultimately ends the decade with an opportunity to be as disruptive in the next 10 years as it was in the past four.”

The good news for business websites like yours is that video serves the dual role of social media networking AND search engine optimization. For tips on how to improve your site’s ranking with the help of YouTube (and other video sites) in 2010, check out Video SEO: Tapping In to a Captive Audience.

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Posted in internet marketing, search engine optimization, social media, YouTube | Comments Off

Top 7 CyberMark Social Media Blog Posts of 2009

As the importance of social media has grown exponentially this past year, so has CyberMark’s immersion in this exciting new marketing trend:

  1. Social Media for Bigger and Better Website Marketing in 30 Days

  2. Top 5 Social Media Tips for Bigger and Better Website Marketing in 30 Days

  3. Blogging for Bigger & Better Website Marketing in 30 Days

  4. Promoting Your Blog for Bigger and Better Website Marketing in 30 Days

  5. Rules of the Rave for Bigger and Better Website Marketing in 30 Days

  6. Top 10 Reasons You Need a Twitter Account

  7. Twitter Lists for Bigger and Better Website Marketing in 30 Days

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Top 10 Ways to Integrate Keywords for Bigger and Better Website Marketing in 30 Days

Though search engines penalize websites for going overboard with too much keyword integration (known as keyword stuffing), finding a happy medium is critical to your website’s SEO. Certainly it is important to sprinkle keywords throughout your website content, but that’s just one of the top 10 ways to approach keyword integration for your website marketing plan.

For optimal internet marketing results, integrate keywords into your:

  1. Meta tags for each of your website pages, including the meta title tags, meta description tags and meta keyword tags
  2. Website content on your home page and inside pages
  3. Blog posts, including the title, body of the text, tags and categories
  4. Descriptions for blogs submitted to blog directories, as well as descriptions for individual blog posts submitted to social media news sites
  5. Profiles/bios on social media websites
  6. Updates to social media sites, especially on Twitter as tweets are searched and returned in the search engine results for both Google and Bing
  7. Tags for submitting your Twitter page to Twitter directories
  8. Video titles, descriptions and meta tags for those posted to your website, YouTube page and other video sharing sites
  9. Photos posted to your website and photo sharing sites
  10. Articles, press releases and any other online content you have created to link back to your website

                    Throughout this blog series, “30 Days to Bigger and Better Website Marketing,” please direct any questions to our contact us page or ask via the comments section of this blog.

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                    Posted in article marketing, blogging, Cost Per Click, Google Analytics, internet marketing, press releases, search engine optimization, social media, Twitter, video SEO, YouTube | Comments Off

                    Top 5 Social Media Tips for Bigger and Better Website Marketing in 30 Days

                    As discussed in yesterday’s blog post on social media for website marketing, there are so many social media websites (more than 400 in fact!) that is essential you strategically choose the social media websites most relevant to the promotion of your product or service. Then it’s simply a matter of making the most of the time you spend on each site by following these top 5 tips for maximizing the social media aspect of your internet marketing campaign:

                    1.    Fill out your social media profiles as completely as possible. The more information you can provide about you and your product or service, the more credible you will appear and, in turn, the more likely other users will choose to “follow” or “fan” you accordingly.

                    2.    Post new updates to your social media profiles on a regular basis, be it once a day on your Facebook Fan Page, five times a day on Twitter or just once a week when posting a new video to YouTube. This not only enables you to promote your website more often but also implies to other users that you are making a dedicated effort to engage with the community.

                    3.    Incorporate your main keyword terms into your social media profiles and updates (on Twitter, Facebook, YouTube, etc.), as search engines like Google and Bing now include social media content in some search results.

                    4.    Interact with the social media community. Even if you fill out your profiles completely and update your pages on a regular basis, it means little if other users feel you are there solely for self-promotion. If you want them to retweet you on Twitter, for example, then retweet them first! As a general rule, make an effort to seek out social media users whose interests reflect yours (i.e., your business) and comment accordingly – on blogs, Facebook updates, YouTube videos, etc.

                    5.    Cross-promote your social media profiles. For instance, if someone comes across your Facebook Fan Page, ideally they will also see links to follow you on other social media sites, be it Twitter, YouTube, MySpace, LinkedIn or otherwise.

                    Throughout this blog series, “30 Days to Bigger and Better Website Marketing,” please direct any questions to our contact us page or ask via the comments section of this blog.

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                    Posted in blogging, Cost Per Click, Facebook, Google Analytics, internet marketing, Linking, ROI, search engine optimization, social media, Twitter, YouTube | Comments Off