Tag Archives: search engine optimization

CyberMark Presents Webinar on International Internet Marketing

With 95 percent of the world's population living beyond our borders, if you have yet to maximize your online presence for the international community, you may have only scratched the surface of your website's worldwide potential.

With 95 percent of the world’s population living beyond our borders, if you have yet to maximize your online presence for the international community, you may have only scratched the surface of your website’s worldwide potential.

While the basic principles of internet marketing will serve your company well anywhere in the world, there are some best practices to keep in mind specific to the international community. In fact, your company’s attention to a global internet marketing strategy is so essential that the U.S. Department of Commerce recently partnered with CyberMark International in the presentation of a webinar on this very subject.

On Tuesday, September 10, 2013, CyberMark CEO Kimberly Judd-Pennie led Attracting International Customers to Your Website: International Search Engine Optimization Best Practices. This webinar was presented in conjunction with the U.S. Commercial Service.

The U.S. Commercial Service is the trade promotion arm of the U.S. Department of Commerce’s International Trade Administration. U.S. Commercial Service trade professionals in over 100 U.S. cities and in more than 75 countries help U.S. companies get started in exporting or increasing sales to new global markets.

This hour-long webinar covered:

  • International search engines, including Google, Yahoo and Bing, of course, but also Yandex, Baidu, Naver, Seznam, Eniro, Onet.pl, Orange, Spiegel.de, Alibaba.com, and Marktplaats.nl
  • What affects ranking on major global search engines, such as site design, keyword-rich content, linking, and social media
  • Organic SEO (search engine optimization)
  • Pay-per-click advertising
  • Social media marketing, including engagement, and post frequency and content on Facebook, Twitter, LinkedIn, Google Plus, blogs
  • Web design from a cultural perspective
  • Content translation
  • Google analytics and webmaster tools
  • And more

Though the United States may certainly seem a big enough territory for your website to cover, keep in mind that 95 percent of the world’s population lives beyond our borders. So if you have yet to maximize your online presence for the international community, you may have only scratched the surface of your website’s worldwide potential. Granted, this is dependent on the nature of your product or service, but it is certainly worth exploring the possibility.

To that end, CyberMark International plans to offer a webinar on international internet marketing to its clients in the near future, as these are best practices we recommend incorporating into your current campaign.

Do you need support for your international internet marketing? CyberMark International can help. Contact Us for more information.

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What Makes GOOD Content?

The irony in all the countless content pages being created on a daily basis is that nobody really wants to read anything. They want to know or feel and move on. So be concise and precise in as scannable a format as possible.

The irony in all the countless content pages being created on a daily basis is that nobody really wants to read anything. They want to know or feel and move on. So be concise and precise in as scannable a format as possible.

If there’s one thing there’s no shortage of these days, it’s content. From websites and blogs, to social media pages, we’re immersed in it — information overload that forces us to be increasingly selective with what we take the time to actually read. And while most readers have no conscious mental checklist of what they’re looking for (beyond topic of interest, of course), they know it when they see it: good content.

Good content is unique.

With so many websites creating content on the same topics, it can be tough distinguishing from one article or blog post to the next. So when you discover content that strikes you as original, that’s a source you want to remember (i.e., bookmark). Content creators, take note.

  • Do your research. Using just one source to gather information is a sure way to sound just like them. On the contrary, utilizing multiple sources for information guarantees you a broader knowledge base and, in turn, more original point-of-view.
  • Draw from your own experience. This is not to say you should write in the first-person “I” (though that may be completely appropriate and preferable for your particular business or brand). But never underestimate the value of an informed opinion.
  • Write it like you’d say it. You can go back and edit later, need be. The point is to use that unique voice of yours to create content that reads less like generic “web content” and more like a conversation with a human being.

Good content is easy to read.

The irony in all the countless content pages being created on a daily basis is that nobody really wants to read anything. They want to know or feel and move on. So be concise and precise in as scannable a format as possible.

Say it plainly via sub-headers, short paragraphs, and bullet points.

Good content is empowering.

We look to content for answers to things we want to better understand and/or do. So it’s incredibly frustrating to read through an article or blog that leaves us feeling more confused than when we started. It’s easy to create content that outlines lofty concepts or complicated how-to’s. What’s tougher is taking the time to share ideas and information in a way that leaves readers feeling more knowledgeable, inspired, and called to action.

Do you need support for your content marketing and search engine optimization campaign? CyberMark International can help. Contact Us for more information.

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