Tag Archives: social media

CyberMark Presents Webinar on International Internet Marketing

With 95 percent of the world's population living beyond our borders, if you have yet to maximize your online presence for the international community, you may have only scratched the surface of your website's worldwide potential.

With 95 percent of the world’s population living beyond our borders, if you have yet to maximize your online presence for the international community, you may have only scratched the surface of your website’s worldwide potential.

While the basic principles of internet marketing will serve your company well anywhere in the world, there are some best practices to keep in mind specific to the international community. In fact, your company’s attention to a global internet marketing strategy is so essential that the U.S. Department of Commerce recently partnered with CyberMark International in the presentation of a webinar on this very subject.

On Tuesday, September 10, 2013, CyberMark CEO Kimberly Judd-Pennie led Attracting International Customers to Your Website: International Search Engine Optimization Best Practices. This webinar was presented in conjunction with the U.S. Commercial Service.

The U.S. Commercial Service is the trade promotion arm of the U.S. Department of Commerce’s International Trade Administration. U.S. Commercial Service trade professionals in over 100 U.S. cities and in more than 75 countries help U.S. companies get started in exporting or increasing sales to new global markets.

This hour-long webinar covered:

  • International search engines, including Google, Yahoo and Bing, of course, but also Yandex, Baidu, Naver, Seznam, Eniro, Onet.pl, Orange, Spiegel.de, Alibaba.com, and Marktplaats.nl
  • What affects ranking on major global search engines, such as site design, keyword-rich content, linking, and social media
  • Organic SEO (search engine optimization)
  • Pay-per-click advertising
  • Social media marketing, including engagement, and post frequency and content on Facebook, Twitter, LinkedIn, Google Plus, blogs
  • Web design from a cultural perspective
  • Content translation
  • Google analytics and webmaster tools
  • And more

Though the United States may certainly seem a big enough territory for your website to cover, keep in mind that 95 percent of the world’s population lives beyond our borders. So if you have yet to maximize your online presence for the international community, you may have only scratched the surface of your website’s worldwide potential. Granted, this is dependent on the nature of your product or service, but it is certainly worth exploring the possibility.

To that end, CyberMark International plans to offer a webinar on international internet marketing to its clients in the near future, as these are best practices we recommend incorporating into your current campaign.

Do you need support for your international internet marketing? CyberMark International can help. Contact Us for more information.

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Using Hashtags For Better Social Media Marketing Results

When incorporating hashtags into your social media marketing, keep these best practices in mind.

When incorporating hashtags into your social media marketing, keep these best practices in mind.

Every time you post to Twitter, Facebook, or any other social media platform, your goal is to share quality content that gets noticed by the people you’re trying to reach. Unfortunately, countless posts fall by the wayside, quality content or not. There are simply too many posts for readers to see and respond to, meaning you need a way to help your updates find their way to your target audience. Hashtags help you do just that.

Hashtags are keywords and keyword phrases introduced by the # symbol (e.g., #hashtags). They’re most widely-known for their use within the content of posts on Twitter, but have also been incorporated into other platforms you may be using to promote your business, such as Google Plus, Pinterest, Instagram and, most recently, Facebook.

How Hashtags Work

When you include a hashtag in your post, it becomes a clickable link. When people click on this link, they’re then able to view all other posts (within that platform) that have included the same hashtag. People can also search keywords within platforms, turning up hashtag results. For this reason, all hashtags are not created equal.

The more broad the keyword, the more posts that will turn up and, in turn, the harder it will be to stand out. On the other hand, it’s possible to go to the other extreme, using hashtags no else ever uses or searches. In other words, hashtags are a great way to follow, and be part of, a conversation on a particular topic, but they do little good if you’re the only one in the room. That said, it’s natural and fine for you to be the only one (at first) using hashtags for events or products unique to your business.

How To Choose Hashtags

Before you use a hashtag, search it within the platform to see what turns up. If it’s an unfocused collection of posts that yours is bound to get buried in or it turns up few, if any results at all, try something else.

Even if your hashtag is an event or product you believe unique to your business, a search can’t hurt. You could very well discover that someone else is using the same hashtag, but promoting an event or product you don’t want to be associated with. In that case, rethink your hashtag.

How To Use Hashtags In Your Posts

When incorporating hashtags into your social media marketing, keep the following best practices in mind:

  • Use hashtags sparingly. One is ideal, two is fine, three is pushing it.
  • Include them within the main text of your post, or tack them on to the end. For instance, if the keyword naturally appears with the your post content, you may go ahead and place a # symbol in front of it. Of course, if you don’t care for the aesthetic of this approach, you can tack the hashtag onto the end of the post instead (provided you have room within the character count, if applicable).
  • Carefully consider your use of hashtags on Facebook. So far, they’re not only proving ineffective, but harmful in some cases, with zero viral impact. Facebook users expect a more personal experience than on other platforms, which could explain why hashtags may come across as garish within this more intimate context. It’s early yet, though, as Facebook only recently incorporated hashtag functionality. So you may want to do a bit of experimenting with a hashtag here or there on selected posts.

How To Use Hashtags To Discover and Engage

Your use of hashtags should not be limited to your inclusion of them within your own posts. They’re a great way to discover other users who engage in conversations relevant to your business. Search keywords you’re already using, or may be considering using, and join the conversation. After all, the better you get to know the people who use your targeted hashtags, the more likely they’ll be to respond to your hashtagged posts in the future.

If you’d like support for your social media management, CyberMark International can help. Contact Us for details.

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Everything You Need to Know About LinkedIn­

It's like being covered in a blanket of peopleEverything You Need to Know About LinkedIn­

In a globalized economy it is exceedingly important to build connections and relationships with other people and businesses. Luckily, the internet allows for a thicker and more thorough “little black book” than ever before possible. With over 200 million members worldwide, LinkedIn is the largest online professional social network in the world today. With LinkedIn, you can create and maintain an online profile specifically designed for professional networking. By joining the network you are able to meet other professionals, connect with businesses, and view available jobs, news, updates and insights. The versatility of the site makes it great as a job-search tool, a sharing platform and a forum for discussion. It is generally recommended that all business maintain a LinkedIn profile as a form of social outreach. Take a look at the Frequently Asked Questions below for more information.

Who uses LinkedIn?

LinkedIn differs from other personal social network platforms such as Facebook and MySpace because it was built for professionals who want to use their existing and future social networks to build a career, get leads or connect with potential business partners — rather than simply connecting with friends, or sharing pictures and video. The network currently has over 200 million members across the globe that consists of job seekers, small businesses, and corporate businesses looking to hire. According to Business Insider, the age group that tends to use LinkedIn ranges from ages 18 to over 55. When it comes to businesses that utilize the site, the range is anywhere from small businesses run solely by their owner to large companies that have over 10,000 employees.

How Does LinkedIn Work?

LinkedIn can be a bit more difficult to use and navigate than other social media networks. It is completely free to sign up and create an account (although you have the choice to upgrade to a paid membership). Once you have signed up you will be able to customize your own professional profile. Because the site is made up of professionals, it is important that you act It’s important that you post less personal information and represent more of your business and working side. LinkedIn is not the place for you to post photos of your family, or you having a good time with your friends. Below is a short list of things to include in your profile:

  • A summary about yourself or business
  • Contact information
  • Links to your website/blogs/twitter
  • Your Resume
  • Work History

After you have set up your profile, you can publish your page for others to view and start building connections. A connection on LinkedIn is a person that you know or would like to know more about. The general purpose of connections is to build your circle with people that you have a direct connection to, and from there, to branch out and join other connections.

What are the Benefits of Using LinkedIn?

Now that you understand what LinkedIn is and how it works, it’s time to start using the site to your advantage and reap the benefits. Regardless if you are a small business owner or a professional seeking employment, there are different ways that you can benefit from LinkedIn. Below are two lists — the first lists the benefits of the site to individual members and the second lists the ways it works for businesses:

Professionals

  • Search available career opportunities
  • Obtain online recommendations
  • Connect with professionals in your field
  • Build professional relationships
  • Become discovered by companies recruiting for employment
  • Receive job email alerts

Business Owners

  • Find quality individuals to hire for your company
  • Find individuals that can perform free-lance work for you
  • Find business partners and clients
  • Advertise to over 200 million users
  • Build your online reviews
  • Check in on competitors
  • Increase visibility

Understanding what LinkedIn is, who is using the network and the benefits that it provides is important for any business owner. Once you grasp these concepts, the opportunities that this social network will provide are endless. To learn more about the different social media platforms and how they can benefit your business, check out our Guide to Diagnosing Social Media Needs and give CyberMark International a call today at (623) 889-3380 for a free web consultation.

 

 

 

 

 

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