Search engine optimization is the art of adjusting a webpage through design and writing techniques that will make your webpage rank well on the major search engines.

Search engine optimization starts with researching the search terms (or keywords) that describe your services and/or products in the exact form that visitors use to find your website. When a webpage is submitted, that search engine sends out a 'spider' to determine a mathematical value for the keywords appearing on your webpage. The webpage then exists in the search engine database to be displayed based upon the search term the visitor uses. In other words, search engine optimization makes your web page search engine friendly so when a web searcher uses the keywords that you've planned for your page, that page shows up on top of the search engine results list.

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