Archive for July, 2009

Since the official implementation of the Microsoft/Yahoo! deal is still several months away, it remains to be seen precisely what impact this partnership may ultimately have on search engine optimization. However, there is no mistaking the importance of two key areas of focus:

1) Optimizing for Microsoft’s new BING search engine.

Under the terms of their [...]

Spam Filter – A software program that is either on the web server or hosting side or within the recipients email program that blocks unknown email senders or senders with certain terms within the email that would deem it as spam.
For example, adult terms may be blocked or emails going to you from you. Spammers [...]

Banner Advertising – Buying a graphical ad on a website that, when clicked on, takes you to the advertiser’s website.
Banner advertising is sold as CPM, CPC or CPA. Again, prices vary depending on how targeted the website is as well as how much traffic that site receives. The more general the traffic, the cheaper [...]

If you’re going to invest in an ongoing internet marketing campaign each month (as every business should), then you need proof that it’s working. For instance, CyberMark provides its clients with:
· Rank reports showing that client is ranked higher in the search engines after a search engine optimization campaign than before it started
· Log files [...]

Ecommerce – Collecting money online for a product or service.
There are some essential elements that must be in place for an ecommerce site to be created and maintained with the proper security measures in place. One is called an SSL or “secure socket layer” certificate. This certificate ensures all data is encrypted so that hackers [...]

Banner Advertising – Buying a graphical ad on a website that, when clicked on, takes you to the advertiser’s website.
Banner advertising is sold as CPM, CPC or CPA. Again, prices vary depending on how targeted the website is as well as how much traffic that site receives. The more general the traffic, the cheaper [...]

Social Media Marketing (Also referred to as Web 2.0) – Blogging, Facebook, Twitter, LinkedIn, MySpace, YouTube and other social websites that allow conversations to take place among its membership.
Social media marketing is usually priced at up to $75 per hour. Many professional bloggers who already have a following may receive payments much higher than [...]

Email Marketing – Providing information via email to an opt-in mailing list.
Email marketing is only acceptable if you are either emailing to your own customers or list of individuals who have requested to receive information from you OR are using a company who has collected email addresses of individuals who have specifically asked to receive [...]

Lead Generation – Collecting information from an interested prospective buyer.
A lead is generated from a submitted contact form or phone call. Many companies merely sell leads to other companies by doing their own internet marketing. A price per lead can vary greatly depending on numerous factors such as how targeted that customer is to the [...]

Cost Per Click Marketing or CPC / Pay Per Click Advertising or PPC – Buying keyword terms on the search engines for high placement in the Sponsored Links areas.
CPC listings on Google are at the top of the search results, as well as in the column on the right-hand side of the page. Placement of [...]