Archive for the ‘ROI’ Category

Examining the return on investment (ROI) of your social media helps you determine the effectiveness of your marketing campaigns.

As we blogged back in June regarding Microsoft’s new search engine, “Bing promises to make online search a more satisfying experience.” It seems online users are pleased with Bing’s fulfillment of that promise as its search share continues to grow, making it an increasingly important engine when it comes to effective website marketing.
In September [...]

As discussed in yesterday’s blog post on social media for website marketing, there are so many social media websites (more than 400 in fact!) that is essential you strategically choose the social media websites most relevant to the promotion of your product or service. Then it’s simply a matter of making the most of the [...]

CyberMark International prides itself on ethical SEO and was honored to be named a finalist for this year’s Arizona Better Business Bureau Ethics Award. Yet search engine optimization companies engaged in questionable practices continue to cast a shadow on the SEO industry as a whole.
Take, for example, a piece that Fox News recently ran on [...]

As a way of giving webmasters an opportunity to improve their search engine rankings, this past May Google introduced the ability to add “rich snippets.” Essentially, rich snippets allow webmasters to communicate more in-depth information to searchers that, in turn, gives them a better idea of what they are going to find on a particular [...]

Since the official implementation of the Microsoft/Yahoo! deal is still several months away, it remains to be seen precisely what impact this partnership may ultimately have on search engine optimization. However, there is no mistaking the importance of two key areas of focus:

1) Optimizing for Microsoft’s new BING search engine.

Under the terms of their [...]

Though the primary purpose of a press release is to share news about your company, it can also incorporate SEO to generate what we’ve found to be one of the best ROI’s in internet marketing today.
As with the optimized content for websites, the press releases we write for CyberMark clients incorporate keyword research, keyword integration [...]

In this economy, making the most of your online presence has never been more critical. The key, of course, is knowing what to expect in 2009 and planning your internet marketing accordingly.
For instance, Google is expected to change the way it determines how to display its search engine listings, placing greater weight on:

1) Regional-based search [...]

As an SEO company, we cannot help but notice a troubling trend creeping in to the internet marketing industry. Far too many clients are coming to us confused by what they’re hearing about search listings:
“You don’t need organic when you have PPC.”
Now thanks to new data from Enquisite, we have further proof that this simply [...]

Can’t decide which images to use on your home page? Not sure if you want a 5-word headline, or 10? Wondering if you should go with Times New Roman or Arial?

You can take the guesswork out of building an effective website with Google Website Optimizer, a free tool available to anyone who has or creates [...]