The Benefits of Pay-Per-Click Advertising
Monday, March 14th, 2011Looking for a quick solution to increasing web traffic and visibility locally and nationally? Consider launching a pay-per-click (PPC) advertising campaign.
Posts Tagged ‘CPC’
Six Ways to Achieve a High Google AdWords Quality Score
Wednesday, October 20th, 2010As your quality score determines the cost and exposure of your PPC campaign, it’s important to have as high of a quality score as possible.
Going Local: PPC Campaigns
Wednesday, September 22nd, 2010For regional businesses looking to attract local customers, having a local PPC ad is absolutely crucial in drawing in your target customer base.
Glossary of Internet Marketing Terms: Banner Advertising
Friday, July 24th, 2009Banner Advertising – Buying a graphical ad on a website that, when clicked on, takes you to the advertiser’s website.
Banner advertising is sold as CPM, CPC or CPA. Again, prices vary depending on how targeted the website is as well as how much traffic that site receives. The more general the traffic, the cheaper [...]
Glossary of Internet Marketing Terms: Banner Advertising
Tuesday, July 14th, 2009Banner Advertising – Buying a graphical ad on a website that, when clicked on, takes you to the advertiser’s website.
Banner advertising is sold as CPM, CPC or CPA. Again, prices vary depending on how targeted the website is as well as how much traffic that site receives. The more general the traffic, the cheaper [...]
Glossary of Internet Marketing Terms: CPC / PPC
Tuesday, July 7th, 2009Cost Per Click Marketing or CPC / Pay Per Click Advertising or PPC – Buying keyword terms on the search engines for high placement in the Sponsored Links areas.
CPC listings on Google are at the top of the search results, as well as in the column on the right-hand side of the page. Placement of [...]
Glossary of Internet Marketing Terms: SEM
Monday, July 6th, 2009Search Engine Marketing or SEM – Managing Cost Per Click (CPC) or Pay Per Click (PPC) accounts for website owners.
CPC and PPC are two terms that are interchangeable for the same thing. It is important that companies who hire a company to manage their CPC account know how much of their fee is going to [...]
How to Protect Your Rankings in Response to New Google Changes
Tuesday, May 26th, 2009In recent months, we’ve been closely monitoring a change in Google search results that may now dramatically affect your search engine ranking. In some categories, Google is listing regional search results above national search results.
For CyberMark clients with regional websites, this is fantastic news. In fact, we’ve been aggressively adding regional sites to Google local [...]
