Blog Free Website Evaluation

Posts Tagged ‘CPC’

Glossary of Internet Marketing Terms: Banner Advertising

Friday, July 24th, 2009

Banner Advertising – Buying a graphical ad on a website that, when clicked on, takes you to the advertiser’s website.
Banner advertising is sold as CPM, CPC or CPA. Again, prices vary depending on how targeted the website is as well as how much traffic that site receives. The more general the traffic, the cheaper [...]

Glossary of Internet Marketing Terms: Banner Advertising

Tuesday, July 14th, 2009

Banner Advertising – Buying a graphical ad on a website that, when clicked on, takes you to the advertiser’s website.
Banner advertising is sold as CPM, CPC or CPA. Again, prices vary depending on how targeted the website is as well as how much traffic that site receives. The more general the traffic, the cheaper [...]

Glossary of Internet Marketing Terms: CPC / PPC

Tuesday, July 7th, 2009

Cost Per Click Marketing or CPC / Pay Per Click Advertising or PPC – Buying keyword terms on the search engines for high placement in the Sponsored Links areas.
CPC listings on Google are at the top of the search results, as well as in the column on the right-hand side of the page. Placement of [...]

Glossary of Internet Marketing Terms: SEM

Monday, July 6th, 2009

Search Engine Marketing or SEM – Managing Cost Per Click (CPC) or Pay Per Click (PPC) accounts for website owners.
CPC and PPC are two terms that are interchangeable for the same thing. It is important that companies who hire a company to manage their CPC account know how much of their fee is going to [...]

How to Protect Your Rankings in Response to New Google Changes

Tuesday, May 26th, 2009

In recent months, we’ve been closely monitoring a change in Google search results that may now dramatically affect your search engine ranking. In some categories, Google is listing regional search results above national search results.
For CyberMark clients with regional websites, this is fantastic news. In fact, we’ve been aggressively adding regional sites to Google local [...]


BBB Ethics Award Finalist 2009 BBB Ethics Award Finalist 2010