Archive for 2008

Ever wish Google would tell you, step-by-step, how to get better search results? Ever wish they’d tell you precisely what you’re doing wrong and what you’re doing right? Better yet, ever wish Google would listen to you?
Then Google Webmaster Tools should be a wish a come true – one of the most effective ways of [...]

Can’t decide which images to use on your home page? Not sure if you want a 5-word headline, or 10? Wondering if you should go with Times New Roman or Arial?

You can take the guesswork out of building an effective website with Google Website Optimizer, a free tool available to anyone who has or creates [...]

The more you know about visitors to your website today, the more successful you’ll be at using SEO to attract and convert more visitors tomorrow. Google Analytics can help with a vast array of tools for tracking visits from start to finish, including where they’re from, where they go on your website, and when and [...]

For businesses looking to deflect the impact of this economic downturn, analyzing return on investment (ROI) is more critical than ever. And the key to that is choosing the most trackable of marketing options, of which search engine optimization ranks close to the top. In fact, according to a recent online poll, SEO is the [...]

Now and then a client who’s been with CyberMark for a while will ask a question that speaks to the true nature of search engine optimization: “Do I really need to keep doing SEO?” Typically their search engine rankings are great, and have been – consistently so – for a long time. In their view, [...]

Working in search engine optimization, we’re used to being flexible with SEO strategies. You have to be, as the “rules” dictated by search engines are changing all the time. If we don’t tweak what’s working and abandon what’s not, we’re not doing our job. That said, there’s a new trend in SEO that CyberMark recommends [...]

“What’s the point of having a website if no one can find it?” It sounds like an obvious question today, but not the case back in the early nineties when the internet was just taking off. I was in website sales at the time. Most of the effort went into building the pages and very [...]