Archive for July, 2009

Search Engine Marketing or SEM – Managing Cost Per Click (CPC) or Pay Per Click (PPC) accounts for website owners.
CPC and PPC are two terms that are interchangeable for the same thing. It is important that companies who hire a company to manage their CPC account know how much of their fee is going to [...]

Search Engine Optimization or SEO – Getting a website listed at the top of the search engines, such as Google, Yahoo, MSN and AOL.
This term is used in reference to organic or natural SEO which involves working with a website’s programming, such as applying meta tags (hidden programming tags), optimized text and strategic linking [...]