Archive for the ‘Cost Per Click’ Category

As we blogged back in June regarding Microsoft’s new search engine, “Bing promises to make online search a more satisfying experience.” It seems online users are pleased with Bing’s fulfillment of that promise as its search share continues to grow, making it an increasingly important engine when it comes to effective website marketing.
In September [...]

As discussed in yesterday’s blog post on social media for website marketing, there are so many social media websites (more than 400 in fact!) that is essential you strategically choose the social media websites most relevant to the promotion of your product or service. Then it’s simply a matter of making the most of the [...]

As part of our blog series, “30 Days to Bigger and Better Website Marketing” we are on the subject of blogs. Yesterday we covered the importance of blogging frequently and the role SEO can play in its promotion. However, there is a whole host of others things you can do to promote your blog [...]

CyberMark International prides itself on ethical SEO and was honored to be named a finalist for this year’s Arizona Better Business Bureau Ethics Award. Yet search engine optimization companies engaged in questionable practices continue to cast a shadow on the SEO industry as a whole.
Take, for example, a piece that Fox News recently ran on [...]

As a way of giving webmasters an opportunity to improve their search engine rankings, this past May Google introduced the ability to add “rich snippets.” Essentially, rich snippets allow webmasters to communicate more in-depth information to searchers that, in turn, gives them a better idea of what they are going to find on a particular [...]

Since the official implementation of the Microsoft/Yahoo! deal is still several months away, it remains to be seen precisely what impact this partnership may ultimately have on search engine optimization. However, there is no mistaking the importance of two key areas of focus:

1) Optimizing for Microsoft’s new BING search engine.

Under the terms of their [...]

Banner Advertising – Buying a graphical ad on a website that, when clicked on, takes you to the advertiser’s website.
Banner advertising is sold as CPM, CPC or CPA. Again, prices vary depending on how targeted the website is as well as how much traffic that site receives. The more general the traffic, the cheaper [...]

Cost Per Click Marketing or CPC / Pay Per Click Advertising or PPC – Buying keyword terms on the search engines for high placement in the Sponsored Links areas.
CPC listings on Google are at the top of the search results, as well as in the column on the right-hand side of the page. Placement of [...]

Search Engine Marketing or SEM – Managing Cost Per Click (CPC) or Pay Per Click (PPC) accounts for website owners.
CPC and PPC are two terms that are interchangeable for the same thing. It is important that companies who hire a company to manage their CPC account know how much of their fee is going to [...]

In recent months, we’ve been closely monitoring a change in Google search results that may now dramatically affect your search engine ranking. In some categories, Google is listing regional search results above national search results.
For CyberMark clients with regional websites, this is fantastic news. In fact, we’ve been aggressively adding regional sites to Google local [...]