Archive for the ‘Google Analytics’ Category

As part of our blog series, “30 Days to Bigger and Better Website Marketing” we are on the subject of blogs. Yesterday we covered the importance of blogging frequently and the role SEO can play in its promotion. However, there is a whole host of others things you can do to promote your blog [...]

CyberMark International prides itself on ethical SEO and was honored to be named a finalist for this year’s Arizona Better Business Bureau Ethics Award. Yet search engine optimization companies engaged in questionable practices continue to cast a shadow on the SEO industry as a whole.
Take, for example, a piece that Fox News recently ran on [...]

As a way of giving webmasters an opportunity to improve their search engine rankings, this past May Google introduced the ability to add “rich snippets.” Essentially, rich snippets allow webmasters to communicate more in-depth information to searchers that, in turn, gives them a better idea of what they are going to find on a particular [...]

Since the official implementation of the Microsoft/Yahoo! deal is still several months away, it remains to be seen precisely what impact this partnership may ultimately have on search engine optimization. However, there is no mistaking the importance of two key areas of focus:

1) Optimizing for Microsoft’s new BING search engine.

Under the terms of their [...]

If you’re going to invest in an ongoing internet marketing campaign each month (as every business should), then you need proof that it’s working. For instance, CyberMark provides its clients with:
· Rank reports showing that client is ranked higher in the search engines after a search engine optimization campaign than before it started
· Log files [...]

After being nominated for this year’s award, CyberMark submitted a 90-page application to the Arizona Better Business Bureau for use in their evaluation of all nominees. Below are excerpts from our submission representing what we believe to be the top 10 reasons the BBB chose CyberMark as a finalist for the 2009 BBB Business Ethics [...]

When it comes to finding your website, both search engines and visitors look to your title and keyword/description meta tags. So it is essential to your search engine ranking and click-through conversions that you optimize these tags accordingly.
Based on the suggestions outlined in the “Google Search Engine Optimization Starter Guide,” coupled with our own SEO [...]

Can’t decide which images to use on your home page? Not sure if you want a 5-word headline, or 10? Wondering if you should go with Times New Roman or Arial?

You can take the guesswork out of building an effective website with Google Website Optimizer, a free tool available to anyone who has or creates [...]

The more you know about visitors to your website today, the more successful you’ll be at using SEO to attract and convert more visitors tomorrow. Google Analytics can help with a vast array of tools for tracking visits from start to finish, including where they’re from, where they go on your website, and when and [...]

For businesses looking to deflect the impact of this economic downturn, analyzing return on investment (ROI) is more critical than ever. And the key to that is choosing the most trackable of marketing options, of which search engine optimization ranks close to the top. In fact, according to a recent online poll, SEO is the [...]