Category Archives: Google

Recently, there has been a lot of hype surrounding Google Glass, but not much has been said about how it will change internet marketing. Since the product has not yet been released, right now we are only able to speculate about how things might change. Not only has Google, the world’s largest search engine, never done anything like this before, neither has anyone else. There is so much potential for Google Glass that it is hard to even imagine all of the possibilities.

What do we currently know about Google Glass? Here are just some of the features that may affect rankings:

• At-a-Glance Search Results

This feature will respond to voice commands and queries so that users can get results for questions about nearby establishments. This will provide a different interface for results and perhaps more instantaneous search on the go.

• More Social Interactivity

We know that Google Glass will play directly into social media sites, allowing you to take pictures and videos, and share them. Social reviews will play a bigger role in search results and give users a better perspective on whether they want to visit a specific establishment.

• Location Specific Searches

Google Glass’s technology will make it possible to view establishments according to where the user is located, as well as view the rankings, reviews and more information.

What do these features mean for internet marketers? Here are some safe tips on how to make sure your SEO strategy is in primed for the release of Google Glass:

• Keep your Google+ profile active

An active Google+ profile will impact all things search related on Google, as will authorship and Author Rank. Staying plugged in to Google+ can only work to your advantage.

• Pay attention to Google

Keep your ear to the ground about Google trends and developments. Keep in mind that what happens with Google is crucial to your marketing future.

• Think local

If you’re a local company, focus largely on local search results and social media. Google Glass will be a geospecific marketing tool, so it will be important to capitalize on what value you have locally.

If you’re looking for help with search engine optimization or social media marketing, call the experts at CyberMark International. For a free website evaluation, call us today at 623-889-3380.

After nearly two years of investigation by the US Federal Trade Commission, search engine giant Google has emerged with a clear reputation, and a clean bill of health.

At a press conference announcing the results, FTC Director Jon Liebowitz said “We have exhaustively investigated whether [Google] uses search bias to push its own products higher and rivals’ down the search results. The commission has voted to close this investigation. Although some evidence suggested it was trying to remove the competition, the primary reason was to improve user experience.”

The investigation started when rivals like Microsoft stated that Google promoted its own services over equal, or better qualified competitors.

In a statement responding to the results, David Drummond, Senior Vice President and Chief Legal officer for Google said they were prepared to voluntarily implement several changes which the FTC had laid out for them, adding “As we made clear when the FTC started its investigation, we’ve always been open to improvements that would create a better experience.”

Though these changes were voluntary, a spokesperson from the FTC made it clear they wouldn’t have closed their investigation if they weren’t made. Aside from these changes though, Google seems pleased with the result of the investigation.

“We’ve always accepted that with success comes regulatory scrutiny,” said Drummond in the same statement. “But we’re pleased that the FTC and the other authorities that have looked at Google’s Business practices – including the US Department of Justice, the US courts, and the Brazilian courts—have concluded that we should be free to combine direct answers with Web results. So we head into 2013 excited about our ability to innovate for the benefit of users everywhere.”

Leibowitz though, said that the FTC found that Google did take part in “unfair conduct” by continuing to sue competitors over patents on mobile device technology Google acquired when they purchased Motorola in 2012.

Basically, the agreement Google and the FTC reached on this count was that Google cannot block other companies – including Apple – using important Motorola patents, but can still charge those competitors a hefty fee for their use.

Though there is a fine if Google breaks any part of this agreement, the penalty – up to $16,000 a day – seems paltry for a company that made over $14 billion in the 3^rd quarter of 2012 alone.

Both the FTC and Google consider the arrangement a win, but Google certainly seems to have gotten the better end of the deal, and aren’t shy about showing it.

“The conclusion is clear,” said Drummond in a blog post, “Google’s services are good for users and good for competition.

All this just makes it clear that you need to play to Google’s search strengths if you want to increase web traffic to your site. Google is constantly changing their ranking algorithms, here at Cybermark International, it’s our job to stay on top of things and keep your site where it should be – at the top of search engine lists. Check out or website at www.Cybermarkintl.com for more information about how we can help you get to the top, and stay there.

Google has recently announced that a new data refresh of Panda has rolled out. Google routinely announces such algorithm refreshes, though the amount of time between each one tends to vary. Google Panda initially went live in February 2011, aiming to reward sites with high quality content with better search engine rankings.

Google defines high quality content as valuable, original, well-written work that has been presented by a trusted source, an expert or enthusiast and lacks duplicate, overlapping or redundant content.

This update should only noticeably affect about 1% of queries worldwide. Typically, Google pushes out fresh algorithm updates for Panda and Penguin every month or so in an attempt to target out webspam. Google considers webspam to be pages that attempt to attain better rankings through efforts such as keyword stuffing, linking schemes, sneaky redirects and purposeful duplicate content.

Matt Cutts, the head of Google’s webspam team has clarified that Google is targeting spam, not “over-optimization.” “I think ‘over-optimization’ wasn’t the best description, because it blurred the distinction between white hat SEO and webspam. This change is targeted at webspam, not SEO,” says Cutts.

“White hat SEO,” also referred to as “ethical SEO,” is a set of SEO strategies and techniques that focus on a human audience as opposed to search engines. White hat SEO is more commonly used by those who intend to make a long-term investment on their website with quality content that meets the needs of their readers or customers.

At CyberMark International, we specialize in writing the highest quality, ethical SEO. To learn more about the products and services we offer, call us today at 623-889-3380.