Archive for the ‘Linking’ Category

As we blogged back in June regarding Microsoft’s new search engine, “Bing promises to make online search a more satisfying experience.” It seems online users are pleased with Bing’s fulfillment of that promise as its search share continues to grow, making it an increasingly important engine when it comes to effective website marketing.
In September [...]

Considering the emphasis that search engines place on link popularity, CyberMark includes inbound link building in all of our SEO packages. Now with the engines increasingly placing even greater emphasis on quality inbound links, we’re suggesting that all our website marketing clients increase the number of hours spent on monthly linking strategy.
Our strategy for [...]

As discussed in yesterday’s blog post on social media for website marketing, there are so many social media websites (more than 400 in fact!) that is essential you strategically choose the social media websites most relevant to the promotion of your product or service. Then it’s simply a matter of making the most of the [...]

As part of our blog series, “30 Days to Bigger and Better Website Marketing” we are on the subject of blogs. Yesterday we covered the importance of blogging frequently and the role SEO can play in its promotion. However, there is a whole host of others things you can do to promote your blog [...]

What if one month from today you could use SEO, social media and other website marketing techniques to:
•    Drive more traffic to your site
•    Engage more potential customers in conversation
•    Convert more leads into sales
•    Give visitors more incentive to return
That’s exactly what this 30-day blog series is intended to do – help you make [...]

Infinity!

CyberMark works to slowly build your number of inbound links over time. For an idea of how many links are pointing to your site, visit www.linkpopularity.com and click on the Yahoo report. Google will never show the true number of links to a website and neither BING nor MSN will show a good accounting of [...]

Link popularity refers to the number of web pages that link to your site. This has become a critically important factor in not only how search engine optimization (SEO) affects your website ranking on the search engines but also for driving visitors to your website.
Unfortunately, new sites and sites with low link popularity are at [...]

Instead of cryptic numbers and codes, always include in the URL the words that best describe the content of the page. This not only attracts human users, but the search engines too! Consider the following example.
If you were interested in rare baseball cards, which one of the following URL’s would you be more likely to [...]

When it comes to finding your website, both search engines and visitors look to your title and keyword/description meta tags. So it is essential to your search engine ranking and click-through conversions that you optimize these tags accordingly.
Based on the suggestions outlined in the “Google Search Engine Optimization Starter Guide,” coupled with our own SEO [...]

Now and then a client who’s been with CyberMark for a while will ask a question that speaks to the true nature of search engine optimization: “Do I really need to keep doing SEO?” Typically their search engine rankings are great, and have been – consistently so – for a long time. In their view, [...]