Archive for the ‘Search Engine News’ Category

CyberMark International prides itself on ethical SEO and was honored to be named a finalist for this year’s Arizona Better Business Bureau Ethics Award. Yet search engine optimization companies engaged in questionable practices continue to cast a shadow on the SEO industry as a whole.
Take, for example, a piece that Fox News recently ran on [...]

As a way of giving webmasters an opportunity to improve their search engine rankings, this past May Google introduced the ability to add “rich snippets.” Essentially, rich snippets allow webmasters to communicate more in-depth information to searchers that, in turn, gives them a better idea of what they are going to find on a particular [...]

In recent months Google has been tweaking its web search infrastructure, meaning we are going to see changes coming soon in how search results are configured. Though most users probably won’t notice a difference, Google wants to know what web developers think of the “Caffeine” update so they decided to give us a preview.

Based on [...]

Since the official implementation of the Microsoft/Yahoo! deal is still several months away, it remains to be seen precisely what impact this partnership may ultimately have on search engine optimization. However, there is no mistaking the importance of two key areas of focus:

1) Optimizing for Microsoft’s new BING search engine.

Under the terms of their [...]

Search Engine Optimization or SEO – Getting a website listed at the top of the search engines, such as Google, Yahoo, MSN and AOL.
This term is used in reference to organic or natural SEO which involves working with a website’s programming, such as applying meta tags (hidden programming tags), optimized text and strategic linking [...]

In its best effort to compete with Google, Microsoft is spending $80 to $100 million dollars in print, TV and radio ads to promote Bing, a new search engine that is replacing Microsoft’s under-performing Live Search model.
Officially launching on Wednesday, June 3, 2009, Bing promises to make online search a more satisfying experience – a [...]

In recent months, we’ve been closely monitoring a change in Google search results that may now dramatically affect your search engine ranking. In some categories, Google is listing regional search results above national search results.
For CyberMark clients with regional websites, this is fantastic news. In fact, we’ve been aggressively adding regional sites to Google local [...]

What if a search engine could create an answer that didn’t exist before you asked it?
That’s exactly what Wolfram Alpha can do, a new search engine that launched today. Unlike other search engines that simply return a list of pages in response to your query, Wolfram returns an answer, as well as a page of [...]

For faster, easier and safer browsing, upgrade to Internet Explorer 8. It’s filled with new features that will simplify and secure your online navigation, including:
1) Accelerators. Let’s say you find a new restaurant you want to try. Instead of copying the address from the restaurant website, then going to a different website to paste in [...]

Instead of cryptic numbers and codes, always include in the URL the words that best describe the content of the page. This not only attracts human users, but the search engines too! Consider the following example.
If you were interested in rare baseball cards, which one of the following URL’s would you be more likely to [...]