One of the major struggles with social media is getting companies noticed and their posts shared. The majority of corporate social media accounts receive little, if any, interaction with potential customers and tend to languish in obscurity. Even those that post often can still struggle to get results. If you feel that your social media campaign is lagging behind, here are some tips on how to make your content more shareable:
- Not every post should be a sales pitch.
While it is important to get information about your company and services out there, you should mix up the types of posts you make. Informative posts that are related to the field you’re in should make up the bulk of your posts. This can be recent statistics, infographics, videos, or links to interesting articles.
- Think outside the box.
It is important to update your social networks regularly, but depending on the field you’re in, it can be difficult to think of fresh, new ideas. Instead of focusing solely on the services and products your company provides, think about topics surrounding your field of work that might interest your customers.
- Create incentives with a core benefit.
One of the best ways to get people to engage and share your content is by using incentives. Rewarding those who take action and enticing them to do more in the future will go a long way to help your social media campaign. Creative incentives that make it easier for people to try out or buy your services, because once they do, they’re more likely to return.
- Stand for something.
Being the best, the most experienced or the least expensive option is great, but it doesn’t always set you apart in the world of social media. Having a clear and distinct voice that sets you apart from your competitors can help bring personality to your business and keep customers interested in what you have to say.
Integrating these ideas into your current social media strategy isn’t always easy. If you’re looking for help with your social media campaign, the social media specialists at CyberMark International can help you. For more information contact us today at 623-889-3380.