Glossary of Internet Marketing Terms: Banner Advertising
Banner Advertising – Buying a graphical ad on a website that, when clicked on, takes you to the advertiser’s website.
Banner advertising is sold as CPM, CPC or CPA. Again, prices vary depending on how targeted the website is as well as how much traffic that site receives. The more general the traffic, the cheaper the rates. The more targeted the traffic, the more expensive. Pricing can vary from say $1 per CPM to $50 per CPM or higher, again depending on how relevant and targeted the traffic.
