One of the most common mistakes for small businesses is to take a passive role towards social media outlets that could help boost their business. Yelp, specifically, is one of the most useful tools for small businesses to get their name out there and expand their customer base. Every day on Yelp, there are millions of people searching, reading and writing reviews of businesses. They’re discussing products and services and everything in between about your business and businesses just like yours.
As with most social media, you have a choice as to whether to be passive or active in keeping up with your Yelp account. Of course, it is a good idea to keep up with what is being posted about your business on Yelp in order to make sure your business is being represented accurately.
Managing your Yelp account is as simple as unlocking your Business Owner Account. By unlocking this feature you will have access to loads of tools that allow you to track things like page hits, add photos, respond to reviews either publicly or privately, and post special offers and announcements that are relevant to your business. You can also add correct information about your business, such as address, phone number, website, specialties, and business history. By adding specialties and business history to your Yelp account, you’re also adding key content that’s indexed by Yelp and accessed by major search engines.
Yelp allows customers to find you based on their relative location from their computers and mobile phones. More than 30 percent of all searches on Yelp come through mobile. Having all the information a customer would need at a customer’s fingertips makes it much more likely that they will contact you. Likewise, sharing compelling business photos of your products, services, and place of business on your Yelp page can help customers get a clearer understanding of what you offer, making them more likely to seek you out.
Once your Yelp account is all set up, the best way to get people to write reviews for your business is to make it easy for them to find you outside of Yelp. This can be done by putting a Yelp icon in an easy to spot location on your website. If you do receive negative reviews, you can always respond to them, either publically or privately, by logging in under your business owner account. Many negative reviewers can even be swayed to go back and edit their review if the business owner is willing to make things right with them. Make sure to thank the happy customers that leave positive reviews as well. Doing so will help make you stand out as a company and ensure that you are recommended highly to others outside of Yelp.
If you need help making the most of your Yelp account, the social media specialists at CyberMark International can help. Call us today to learn more about optimizing your web presence at 623-889-3380.