LinkedIn is taking another step towards business-to-consumer marketing with a new design for company pages that allows them to pay to feature their updates. The site made this new feature available to select firms almost a month ago and now plans to make it available for free to more than 2 million companies with LinkedIn profiles.
This new featured update allows brands the ability to more prominently display updates they would like to highlight above the fold in their update feed. The update lets companies promote news and updates for up to 48 hours, where they are displayed front and center.
While the company pages are free, LinkedIn has a suite of paid marketing products readily available to companies as well. They sell display ads, targeted status updates, sponsorships, recommendation ads, partner messages, text based ads, analytics, and research.
LinkedIn has recently given a facelift to their company pages, giving them a look that is strikingly similar to that of Facebook and Twitter’s timeline-like page display. The new look allows for a larger image, or cover photo, intended to make the pages more visually appealing.
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