Google has recently announced that a new data refresh of Panda has rolled out. Google routinely announces such algorithm refreshes, though the amount of time between each one tends to vary. Google Panda initially went live in February 2011, aiming to reward sites with high quality content with better search engine rankings.
Google defines high quality content as valuable, original, well-written work that has been presented by a trusted source, an expert or enthusiast and lacks duplicate, overlapping or redundant content.
This update should only noticeably affect about 1% of queries worldwide. Typically, Google pushes out fresh algorithm updates for Panda and Penguin every month or so in an attempt to target out webspam. Google considers webspam to be pages that attempt to attain better rankings through efforts such as keyword stuffing, linking schemes, sneaky redirects and purposeful duplicate content.
Matt Cutts, the head of Google’s webspam team has clarified that Google is targeting spam, not “over-optimization.” “I think ‘over-optimization’ wasn’t the best description, because it blurred the distinction between white hat SEO and webspam. This change is targeted at webspam, not SEO,” says Cutts.
“White hat SEO,” also referred to as “ethical SEO,” is a set of SEO strategies and techniques that focus on a human audience as opposed to search engines. White hat SEO is more commonly used by those who intend to make a long-term investment on their website with quality content that meets the needs of their readers or customers.
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