Posts Tagged ‘pay per click’

In response to the growing number of people using their mobile phones for internet searches, Google has announced a new feature unique to pay-per-click campaigns aimed at mobile devices. In addition to the URL, your company’s phone number will appear as a clickable link in your PPC ads. For this additional feature, you are charged [...]

Since the official implementation of the Microsoft/Yahoo! deal is still several months away, it remains to be seen precisely what impact this partnership may ultimately have on search engine optimization. However, there is no mistaking the importance of two key areas of focus:

1) Optimizing for Microsoft’s new BING search engine.

Under the terms of their [...]

Search Engine Marketing or SEM – Managing Cost Per Click (CPC) or Pay Per Click (PPC) accounts for website owners.
CPC and PPC are two terms that are interchangeable for the same thing. It is important that companies who hire a company to manage their CPC account know how much of their fee is going to [...]

As an SEO company, we cannot help but notice a troubling trend creeping in to the internet marketing industry. Far too many clients are coming to us confused by what they’re hearing about search listings:
“You don’t need organic when you have PPC.”
Now thanks to new data from Enquisite, we have further proof that this simply [...]