According to the U.S. Census Bureau, there are more than 45 million Hispanics living in the United States, representing 15 percent of the population. They’re also the fastest growing minority group, with Hispanics projected to represent 30 percent of the U.S. population by 2050.
What this means to every American business is a growing need to market to the U.S. Hispanic population. And that means marketing in Spanish since it is the first-language of 34 million people (5 years or older) who are Spanish-speakers at home where they make buying decisions, especially online.
In other words, translating your website content from English into Spanish is critical if you want to reach one of the biggest target audiences online today.
As many as 65 percent of us spend at least 8 hours a day online! However, here in the United States, one segment of the population logs even more internet hours – Hispanics, spending an average of 20 percent more time online than non-Hispanics.
So obviously, as a business with an internet presence, reaching the Hispanic market should be a top priority. That’s why you must carefully consider this: of the websites frequented by U.S. Hispanics, more than half of them are written in Spanish.
For details on how CyberMark can translate your website into a Spanish version, call 623-889-3380 extension 229, or email sales@cybermark.com, for a custom quote today.
