Case Studies

 


To: Kimberly Judd, CEO, Cybermark International

From: W. Frank Johnston, President – Eagles De Forte', Inc. BostonRhino/ Rhino Sports

Date: 6/24/04

Subject: Testimonial – Performance

Kim, I wanted to express my sincere appreciation for the product and the service that you have provided me through Cybermark International. Specifically, I am referring to the website for my BostonRhino business, the New England Division of Rhino Sports .

Your unique product of conducting geographic specific marketing research, writing and monitoring the appropriate code for optimization on the prominent search engines as well as aiding me in the development of my website has not only yielded a first class website, but a functional one that provides salient leads. BostonRhino not only generates leads that are not only in New England, but across the United States. This means that clients who live in New England can be anywhere in the U.S. and still find BostonRhino . Even more importantly is the service and level of communication provided to me on an ongoing basis. I could not ask for a better customer service representative than Sara Friedman. She is responsive, intuitive, creative, and a great problem solver. In simple terms, she gets it – she can anticipate and she is considerate, cordial, and succinct in her communication.

Success : I define success as the generation of leads with pertinent information for appropriate follow-up, a website that is informative enough to start talking to clients well into the sales cycle, brand recognition and awareness, and ultimately – leads that turn into sales. Cybermark International has provided me that capability with my BostonRhino website. When I conduct trade shows, my website is hotlinked on the prominent advertising media whether they are home shows or sponsorships for 3 on 3 basketball tournaments. When clients walk up to my booth or see the Rhino logo, not only do they immediately recognize BostonRhino, but there is instant credibility. The Rhino logo and what it represents is viewed as the leader in providing the best indoor and outdoor multi-sports zones – “The Ultimate Sports Zone”. Sales : My BostonRhino website now accounts for approximately 45% of my business. I have sold courts completely over the internet with people on-line either asking me questions while we mutually review my website or asking me questions while they are referring to my website. I have received inquiries from as far away as Hong Kong and the Dominican Republic. Most clients today are internet savvy, so I must be prepared to sell competitively against other options that can be found on the internet. Cybermark provides me the opportunity to be recognized first before any other choices; that in combination with the depth of information on my website, provides me a significant advantage. BostonRhino looks professional, responds on searches promptly with a wide coverage of key words, and provides the brand presence and product information that a client needs to inspire them to call me or e-mail me for follow-up.

Thank-you for the product that you have developed and for the special service that you provide. I would welcome any inquiries from prospective future clients of Cybermark who need a reference.

Best Regards,

Frank

 


 

 

Facilitator 4 Hire

Facilitator4hire Inc. provides meeting facilitation services and offers facilitation skills training to organizations nationally and internationally. They facilitate a wide range of meetings in technology, manufacturing, banking, government, non-profits, telecommunications and retail.

The typical client finding Faciiltator4hire through the website is a large company looking for a facilitator for a one- or two-day technology or planning related meeting, or an individual from a large company looking for facilitation training. The average revenue from a facilitation engagement is $6000.00 to $8000.00, and a class registration costs $995.00. Most class registrants find us on the website and pay via credit card online. One web-generated facilitation client alone paid us $75,000 last year.

Fewer than 10% of our leads came from the website prior to Cybermark's assistance. After signing on with Cybermark, easily 85% of our leads come from the website, and at least 90% of our revenue has its genesis in those leads.

The National Statistics Council, in a study published in 2001, said that American professionals spend an average of 31 hours a month in non-productive meetings, which equates to approximately 20% of their time at work being lost. One of our clients calculated the annual lost revenue from non-productive meetings for sixteen people who attended our class at $1.4 million dollars. Most organizations we speak with believe this number is low, and as a result, have no problem justifying the cost of using a professional facilitator or training their own people to make meetings more productive.


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