Cybermark International will customize the perfect marketing plan to make you even more successful on the web. We have the expertise to create a flexible plan that will conform to your website's specific marketing needs and advertising budget.

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The marketing plan we will create will be from a variety of basic services listed below:

Keyword Data Reporting
Optimized FAQ Pages
Meta Support and Website Programming Optimization
Rank Reports
Strategic Linking and Business Networking
Submissions and Monthly Rank Monitoring and Maintenance
Guaranteed Search Engine Listings - Overture and Google CPC Advertising
Banner Advertising
Domain Name Registration
Mailing List Setup
Press Releases
Responsible Opt-In Emailing Services
Hosting with Statistical Traffic Reporting
Yahoo Business Express Submission

Keyword Data Reporting (top)

We research your keywords to determine how many searches were done, on some of the major search engines, for that previous month. Then this data is sent to you via e-mail in an Excel spreadsheet. This is the best place to start so that you have the knowledge of which keywords to target for your online marketing campaign. We recommend targeting general to the very industry specific terms to give your website good overall coverage.

Optimized FAQ Pages (top)

These are FAQ pages that are added to your website. They educate your visitors on your product or service, as well as provide information for search engines. These FAQ pages will be written by you, to inform and educate your customer. CyberMark will instruct and guide you so that these pages increase your keyword coverage on the search engines, help you rank higher and inform and educate your visitors, all at the same time. They are web pages designed to educate and increase your chances of more search engine exposure. CyberMark works with the client to make sure the information you will be writing on these pages is keyword rich naturally and fits into your customer educational and marketing game plan. These are NOT doorway pages, bridge pages or entry pages, as these can be harmful for your rankings, and can get your site banned from the search engines. These FAQ pages will be part of your bottom navigational menu located at the bottom of every page or most pages in your website.

Meta Support and Website Programming Optimization (top)

This includes meta tag development, text revisions, and other changes that we implement on your website. It is essential to optimize your website prior to submitting to the search engines. ** Our HTML tech will implement your coding. This fee is now included with our package fees, which makes our service easier on your developer. On the other hand, if you desire implementation by a web designer that CyberMark International has not previously worked with, then additional consulting fees may apply due to the additional training time involved.

Rank Reports (top)

Monthly monitoring of your rankings is included in our monthly maintenance fees; however, after your initial 8 week report and 12 week report, you will receive additional reports on a quarterly basis. This allows us to update you on your search engine listings, while giving additional recommendations for increasing your search engine coverage. This e-mailed report will tell you where your site is ranking on the top engines and for which keywords. You will be submitted to Google, however your rankings cannot be checked automatically on Google. They do not approve of rank checking software and can penalize websites that use it. Your rankings in Google can be seen by looking at your current AOL listings. AOL uses Google results and the listings are identical.

Strategic Linking and Business Networking (top)

We network you with current CyberMark clients, this ensures higher page rank or page popularity. A huge portion of Google's algorithm involves link popularity. In simpler terms, the more websites that links to you, the higher your rankings on the search engines, and the more doorways you build to access your website.

We then integrate a links page to your website with your networked partners as well as add your site to their links pages. If a visitor to your site is not interested in your product or service, statistics have proven it is only then they will go to your links page. These strategic partnerships build more sales and traffic to your website. Link popularity is something you should work on, on your own, at all times. Make finding other sites to link up with part of your weekly website owner duties.

Submissions and Monthly Rank Monitoring and Maintenance (top)

Some submissions to the search engines must be repeated at monthly intervals, others we only check to make sure you are still listed in their database. In addition, we monitor your ranking on a monthly basis and do minor additional changes to keep you at the top.

Our service includes manual submissions to the top 25 search engines. You will only receive traffic from the top 25, so it is absolutely essential that each submission be carefully done by hand. In addition, we monitor your listings on a monthly basis. This ensures keeping your site at a premium listing. Then we supply a quarterly ranking report for you to see your progress. CyberMark's specialty is keeping your website visible and at the top of the search engines.

** Paid inclusion renewals are not included in our monthly service fees, however, you will be contacted by a CyberMark representative for a renewal notification when they are due.

** 3-month commitment required - this is due to the fact that it will take three months to get good coverage in the search engines, without having to pay a cost per visitor fee.

To start increasing your web presence...

Guaranteed Search Engine Listings - Overture and Google CPC Advertising (top)

Take advantage of keyword buys at www.overture.com and www.google.com. These search engines, allow you to purchase rankings. With Overture’s service the highest bidder gets the highest listings. With Google, they also incorporate click frequency, in addition to a higher bid price. With both engines, you only pay for those visitors that actually click on your listing, and go to your website. This means that impressions are free! CyberMark will for a minimal setup fee, create your account, determine keywords, write descriptions and bid keywords.

Overture CPC placements now show as the top placements on the following search engines and portals: MSN, Excite, Yahoo, All The Web, Lycos, and Alta Vista.

Google CPC placements now show as the top placements on the following search engines and portals: America Online (AOL), Teoma, Ask Jeeves, Netscape, Iwon, Go.com, Lycos, Hot Bot.

NOTE: CyberMark strongly advises those who chose to do CPC marketing to have an affiliate program, therefore if you do not currently have an affiliate program we will set you up with Overture and Googles.

Get a free website evaluation and improve your website profitability..

Banner Advertising (top)

CyberMark International can help you buy or sell your banner advertising space. If you're looking to buy banner advertising, our market research will provide assistance in optimizing your advertising dollars. Through collective studies, CyberMark will plan and purchase banner space on your behalf to place your ads. We are able to purchase bulk banner advertising space and pass this savings on to our clients. Additionally, we generate advertising revenue to sell your advertising through our network of clients. CyberMark International will consult with you on your banner ad design to improve click-through performance. Pricing for banner advertising is customized and completed on an individual basis.

Banner advertising basically works in 2 ways:

Cost per Click (CPC) - This means you only pay a fee when someone actually clicks on your banner and goes to your website. This click-through rate varies greatly based upon website topic and target audience.

Cost per Milli (CPM) - This means for every thousand times (impressions) your banner is viewed you pay a set fee for that thousand. CPM's can vary, but they can be seen as low as $10 (sometimes lower) and up to $50 per CPM depending on how targeted the website traffic is.

Get started with increasing the web visitors that lead to web sales..

Domain Name Registration (top)

Are you unsure what domain to purchase? In addition to our services, we can help you create the most search engine friendly domain name for your industry. After researching your niche market, we can customize the best domain name for you. We also offer free parking of your domain names on our secure server. Please contact us about discounted packages or for domain registration today! Individual purchases are for 2-year domain name registrations.

For a free website evaluation..

Mailing List Setup (top)

A mailing list database will be setup on your server. This will allow your website visitors to sign up for your mailing list directly from your site automatically. Then when you want to e-mail visitors you visit a given web address, enter your username and password, and type your message and send. This will automatically send this e-mail to everyone in your mailing list! Subscribers will be able to subscribe and unsubscribe themselves instantly and easily right from your homepage.

Press Releases (top)

CyberMark provides custom press releases for your target audience. All submissions go to a general distribution as well as targeted industry-specific publications. All are media outlets that request information on new or existing websites of their topic. Your release may include media outlets such as television stations, radio stations, industry-specific magazines, newspapers and Internet-only distributed magazines, called e-zines. Pricing varies depending on industry and region covered. International releases are also available for distribution; translation will be included. Contact us for your custom quote today!

To see if your website is search engine friendly..

Responsible Opt-In Emailing Services (top)

CyberMark along with AVIMail Internet Solutions™ delivers dynamic, TV-like commercial e-mails that play automatically in a recipient's inbox. Audio, Video, Interactive (AVI) e-mails can increase a campaign's effectiveness and ROI. Opt-in e-mail lists are available for targeting businesses and consumers per specific criteria. An online interface provides a marketer with complete campaign statistics, right after the e-mails are sent. Our formula for success is easy. Animation and sound entices. Laser-targeted lists compel. Call us today for a customized campaign quote 480-657-7343.

Start making the web work for you!

Hosting with Statistical Traffic Reporting (top)

With CyberMark’s hosting service we provide the following statistical traffic reporting:

• number of visitors
• where your visitors are coming from
• most viewed pages
• least viewed pages
• keywords entered in search engines

Are you ready to start increasing your web presence?

Yahoo Business Express Submission (top)

Guaranteed site review within seven to ten business days. NOTE: this does not guarantee placement in their database, just an express review. However, most sites submitted to Yahoo are included into the directory. Furthermore, your site will remain in their database for an entire year! Google recommends and favors sites listed in the Yahoo Business Express Directory.

Get a free website evaluation and start increasing your web traffic today!

Note to Prospective Clients: It is highly encouraged to do the entire start-up package recommended to you by your marketing representative, but it can be done in phases. The more coverage, the better the response. The idea is to get your customers to come back frequently by bookmarking your site. We highly encourage our clients to not only advertise on the Internet, but also involve any off-line advertising or publishing that your business is already doing. This includes having your URL or web address on your business cards, stationary, brochures, and commercials. Treat this as an extension of your business and it will bring in sales and profits to your bottom line.

Find out about our Press Release Services
To get started....