Strategic Linking
To become a link exchange partner of ours click here to fill out the application form.
Strategic linking plays a significant portion
of search engine algorithms. It is important that outside
links on your website open onto new windows. This ensures
that the user will not be diverted out of your website
when linked to another.
Again, make sure your web designer programs
hypertext links to open a new browser window when placing
links on your website. This will ensure that traffic will
not be lost. Follow the strategic linking instructions
below.
1. Create a mailbox in your email program for all of
your responses.
2. Customize the attached link exchange letter to your
website's information. Simply replace the red text to
match your site's information and add your URL. You will
be asking these companies to send you a one sentence description
of what's their site about, their website link, and their
company name.
3. Start searching for sites with Yahoo. Search with
all your keywords, starting with your first keyword and
following with each subsequent keyword. For every one
of 30 or more sites, launch an email requesting them to
link up to your website. Follow the same procedure for
these other search engines: Alta Vista, MSN, AOL, Lycos,
Google, Goto.com and Hot Bot.
Make sure that your links are industry related but are
not direct competitors. Link to websites that target a
similar audience, but do not link to sites that offer
the same products or services that your site provides.
If you're a regional service site you may want to start
a list of local links. Otherwise, keep your links in the
same business category as your site. For example, if you
are a beauty site then link to other beauty related sites.
4. Wait 1 week for responses and collect all links by
dragging them into their designated folder.
5. Send all links at one time to your web designer via
email so they don't get lost and to reduce the time of
piecing them together.
6. After your designer has embedded the links to your
website, test them to make sure each one is a valid and
fully functional link.
7. For each of the company that is linked on your website,
send them an email to notify their link is up and running
on your site.
8. Verify and make sure that each company you are linking
to is also linking back to your site. Preferably, yours
and their links page should be one click in from your
homepage. This is so the search engine spiders can easily
crawl the links page and register your link's popularity.
The following page is a template for
the link exchange letter. Customize it to your website's
information and forward it to the respectable websites
produced by your keyword search. Be sure to add aditional thoughts on your visit to their website so they know you were actually there.
Dear Company Name,
I enjoyed my visit to
your site and would love to exchange links. Our URL is http://www.yourdomainname.com.
As you probably know, developing and cultivating a links
page is a great way to build targeted traffic to your website
as well as increase search engine rankings. Part of how
the search engines rank includes the percentage of other
companies linking to your site.
We invite you to visit
our website that features (Give them some detail here of
what your site is about). We are located in (If you have
an offline place of business, list where you are located).
Please email back to
youremail@yourdomain.com if you are interested and include
the following:
1. URL or web address
(ex. www.yourcompanydomain.com)
2. Name of your company
3. One sentence description about your company that you
would like posted on my site
We will then add your
site to our links page and will send you the web address
where your link is located. I look forward to increasing
interest for both of our business through each other's sites.
Sincerely,
Your Name
Your Company
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