For the most part, typical SEO firms are not involved in the design and programming phase of a website. Over the many years we’ve been in the search engine marketing industry we’ve noticed a common trend in that it’s very rare to find a web designer that understands the complexities, or even the basics, of search engine optimization.
At CyberMark, we believe in the exact opposite approach, and our web designers reflect our approach in their design expertise. We believe the design and development of a website is the framework of good SEO. This includes:
- Optimized website architecture
- Web standards compliant CSS/HTML
- Lean programming, and more
All of these critical areas are areas of expertise for our talented developers, who bring a unique perspective in incorporating visual elements that make for good conversions including:
- Call-to-action buttons on every page
- Expert typography, including color and font coordination
- Images and pictures placed strategically to lead visitors to call-to-action devices
The graphic design of a website template can play a big role in getting visitors to convert. Even so, conversions are an often overlooked part of the web design phase of a project when they should be a top focus. This is where CyberMark has a big advantage over other SEO firms.
Our web designers are trained in advanced search engine optimization techniques, and have many years of hands-on experience with conversions. There are many commonly used web design techniques that can in fact act as barriers to the search engine robots and search engine algorithms and hinder conversions. At CyberMark we’ve got the experience to employ only techniques that will bring you a creative, state-of-the-art web design that will outrank your competitors and be a conversion creating machine.